Soudah, Kingdom of Saudi Arabia – –: Soudah Development, a Public Investment Fund (PIF) company, has announced its participation in the inaugural International MICE Summit (IMS 2024) as a sponsor and exhibitor. The event is taking place In Riyadh on December 15 to 17, 2024.
“This summit is an important gathering for MICE industry leaders and key players from around the world to explore investment opportunities in the Kingdom and to discuss various topic like innovation, sustainability, and future market outlook.” Said Eng.
Saleh Aloraini, CEO of Soudah Development.
The International MICE Summit serves as a premier global platform, bringing together industry experts and leaders to explore the future of conferences and exhibitions in the Middle East. Hosted at the Mohammed Bin Salman Nonprofit City, MISK City. the event aims to exchange innovative ideas and build partnerships that contribute to the sector’s advancement.
During the summit, Soudah Development will highlight its project, Soudah Peaks, that will offer new experiences in luxury hospitality and will embrace the local architectural identity of the region. The project is made of six distinct development zones:
Tahlal, Sahab, Sabrah, Red Rock, Jareen and Rijal, that will host luxury mountain resorts, hotels, retail, and residential options with captivating natural views and various sports and entertainment attractions.
