A new lifestyle hospitality brand blends cultural depth, design integrity, and intuitive service launching first in 2026
Dubai | SIX & SIX PRIVATE ISLANDS introduces a new philosophy of island hospitality. Co-founder and CEO Laith Pharaon, a seasoned hotelier and investor, launched the company in 2024 with a bold, lifestyle-led vision. Over the next six years, the brand will unveil six individually designed private island resorts each a distinct destination shaped by a shared ethos: presence, authenticity, and meaningful connection. The journey begins in 2026 with RAH GILI MALDIVES and DON MAAGA MALDIVES, both located in the South Malé Atoll, just a short speedboat ride from Velana International Airport.
Rather than follow the tropes of luxury hospitality, SIX & SIX recentres the guest experience around presence — removing noise to make space for something deeper. Guests are given the freedom to design their own journey, supported by wellness specialists, creative thinkers, and cultural experiences tailored to how they wish to feel — not just what they wish to do.
“SIX & SIX is about giving guests the most meaningful luxuries: time, space, and the freedom to just be,” says Laith Pharaon. “We’re not interested in replicating what already exists. This is about reimagining what luxury in the Maldives can feel like — intuitive, intentional, and personal.”
A Culture Rooted in the People of the Islands
At the heart of the brand’s culture is a philosophy drawn from the Maldives itself known as Rayyithun, meaning People of the Islands in Dhivehi. This is more than a concept. It is a living rhythm that shapes how each island is built, led, and experienced. From the fishermen who bring the day’s catch, to the builders who carve each space by hand, to the drummers who carry the island’s pulse — the Rayyithun are the quiet architects of island life.
Their presence flows through every SIX & SIX resort in its design language, cultural programme, and approach to care. This is most clearly embodied in the Edhurun programme, a reimagining of the traditional butler. Edhurun, meaning mentor, reflects a form of service that is intuitive, respectful, and grounded in care. But more than that, the Edhurun are storytellers — guardians of island knowledge who bring depth and meaning to the guest journey through quiet narrative, ritual, and presence.
Introducing the First Two Islands
RAH GILI MALDIVES — opening February 2026 — is located beside a protected dolphin sanctuary. With 74 villas, including 37 overwater, the resort blends bold design with whimsical details and vibrant social spaces. It is the first island to fully express the Rayyithun philosophy — a story-led destination where stillness, culture, and connection converge.
DON MAAGA MALDIVES, launching in late 2026, is the brand’s ultra-luxury flagship. Featuring the signature TERRA∞ beach villas and AETHR∞ overwater villas — some exceeding 1,500 sqm — it offers unapologetic scale paired with architectural restraint. Select villas feature both saltwater and freshwater pools, alongside open courtyards, semi-precious inlays, and serene private zones crafted for deep restoration. The island also introduces HIRIGAA, an invitation-only private island for full-island takeovers.
“Each island stands on its own — with its own energy, its own soul,” says Marc Gussing, SIX & SIX PRIVATE ISLANDS Director of Operations. “What unites them is not uniformity, but intention. Our role is to protect that individuality while shaping a guest experience that feels grounded, generous, and quietly unforgettable.”
SIX & SIX PRIVATE RESIDENCES
SIX & SIX PRIVATE RESIDENCES are a natural extension of the brand’s philosophy — offering a way to return not just for a season, but for a lifetime. Available across every island, beginning with RAH GILI and DON MAAGA, these residences invite individuals and families to become part of the island’s rhythm — not as guests, but as stewards of place. With access to all resort experiences, services, and cultural programming, each residence is shaped for those who seek continuity, presence, and a deeper sense of belonging within the SIX & SIX constellation.
Designed for Conscious Living
Every SIX & SIX resort is conceived with purpose — from design and storytelling to sustainability and social impact. The brand is pursuing EarthCheck certification for each island, integrating solar power, zero single-use plastics, desalination with in-house bottling, and regenerative marine conservation. A strong focus is placed on community partnerships, local materials, and guest education — all embedded into the operating rhythm from day one.
