Madinah : Siad Holding Group participated in the third edition of the Umrah and Visit Forum in Madinah, organized by the Ministry of Hajj and Umrah in partnership with the Pilgrim Service Program. Through its pavilion, the group reaffirmed its role as a key partner in the Umrah ecosystem by showcasing an integrated model designed to support pilgrims throughout their journey.
Unified System Covering Every Stage of the Pilgrimage
At the accompanying exhibition, Siad Holding and its participating companies presented a unified system that covers the full range of pilgrim needs—from arrival and accommodation to transportation services and integrated tourism experiences. The pavilion highlighted how these services work together to create a seamless visitor experience.
Strategic Meetings and International Agreements
During the forum, Siad Holding held extensive discussions with partners and investors. The group organized more than 30 meetings with stakeholders from key markets, including the Far East and Africa, among other regions. The pavilion also witnessed the signing of over 15 agreements with international partners, reflecting Siad Holding’s commitment to building long-term strategic relationships that support the development of the Umrah sector.
Leadership Highlights Integrated Visitor Experience
During the three-day event, Eng. Muhannad Khouqair, CEO and Chairman of Siad Holding, took part in a panel discussion focused on the development of the hospitality sector in Madinah. He emphasized the importance of providing integrated solutions centered on the visitor experience and improving service quality for pilgrims.
Commitment to Pilgrim Experience and Vision 2030
In a statement, Eng. Khouqair said that Siad Holding’s participation in the Umrah and Visit Forum reflects the group’s commitment to delivering a comprehensive system that helps improve the pilgrims’ experience. He added that Siad Holding continues to strengthen its role in supporting the growth of this vital sector through its broad international partnerships.
Saudi Investment Group with Longstanding Heritage
Siad Holding is a Saudi investment group with roots dating back to 1957. Operating across multiple sectors—including Hajj and Umrah services, tourism, hospitality, and transportation—the group supports innovative programs and initiatives aimed at enhancing pilgrims’ journeys and contributing to the goals of Saudi Vision 2030.
