Ras Al-Khaimah, UAE-: On World Tourism Day, Safarak Travel and Tourism, a proud member of RAK Hospitality Holding, is thrilled to announce its attainment of the ResponsibleRAK Silver Benchmarked status, powered by EarthCheck.
Having been awarded the Bronze certification in July and subsequently achieving the esteemed Silver Benchmark status, Safarak Travel and Tourism remains steadfastly committed to its sustainability journey. Powered by EarthCheck, the ResponsibleRAK Certification Programme, sets a new benchmark for environmental management and sustainability in Ras Al-Khaimah’s tourism sector, as the Emirate strives to be recognised for its sustainably efforts.
Safarak Travel & Tourism, which means “Your Travel” in Arabic, is one of RAK’s Leading Destination Management Companies (DMC) that offers a complete range of services for inbound and outbound groups including creating and organising MICE programmes, tailor-made events, corporate travel, holiday solutions and door to door travel.
This innovative certification programme, rooted in EarthCheck’s scientific expertise, underscores Safarak Travel and Tourism’s commitment to responsible and sustainable practices in the tourism industry, positioning it as a leader among a select group of global sustainable tourism operators certified to the prestigious EarthCheck Company Standard, enhanced by the exclusive EarthCheck scientific framework. This accolade serves as a testament to Safarak Travel and Tourism’s unwavering dedication to adopting sustainable practices and reducing its carbon footprint.
Cathy Mead, General Manager, Safarak Travel & Tourism said: “In celebration of World Tourism Day, we are thrilled to announce that Safarak Travel & Tourism has achieved the Responsible RAK Silver Benchmark status. As a responsible DMC, we are incredibly proud of this achievement which underscores our unwavering commitment to sustainable practices. In a world where travel has the power to transform lives and communities, it is imperative that we do so responsibly. Let us continue to explore, experience, and preserve the beauty of our planet for generations to come.”
Silver signifies Safarak Travel & Tourism has undertaken a commitment to further sustainable practices and has initiated the process of third-party verification of their environmental and corporate social responsibility performance.
As Ras Al-Khaimah continues to position itself as a premier tourism destination, the ResponsibleRAK Certification showcases Safarak Travel & Tourism’s role as a leader in sustainable tourism practices, and their commitment to delivering exceptional travel experiences while minimising its environmental footprint.