Rolling out across 55 participating properties, across multiple destinations in the region, the initiative responds to evolving guest demand for longer, more flexible stays
Introduces a structured 30-night extended stay model across hotels, resorts and serviced apartments
Designed to blend residential comfort with hospitality, supporting work, leisure and family travel
Abu Dhabi : Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe and Türkiye, has announced the global launch of The Ultimate Monthcation, a new initiative rolling out across its hotels, resorts and serviced apartments, introducing a structured 30-night stay supported by fixed monthly pricing and integrated guest benefits..
Designed to bring greater consistency to long-stay offerings across its network, the initiative combines residential comfort with hospitality services, enabling guests to stay, work and live more seamlessly over extended periods.
Available exclusively by booking via rotana.com, The Ultimate Monthcation is supported by a dedicated campaign platform that brings together participating destinations across the global portfolio, allowing guests to explore participating destinations, compare offerings and secure their extended stay seamlessly.
Commenting on the launch, Philip Barnes, Chief Executive Officer at Rotana, said: “Extended stays are not new, but we’re seeing a clear increase in guests seeking more flexibility. Bringing this together at a group level allows us to offer a more consistent experience across multiple destinations, a natural reflection of how our guests are choosing to stay with us today.”
The launch comes amid shifting travel patterns across the region, with growing demand for longer stays that support more flexible ways of living, whether for work, leisure or family travel. At its core, the experience is designed to give guests the freedom to shape their time on their own terms, moving seamlessly between work, downtime and shared moments. Each property brings this to life in its own way, offering a diverse range of environments and experiences.
At Saadiyat Rotana Resort & Villas, families and remote workers can ease into longer stays with dedicated e-learning spaces for children and access to meeting facilities, creating a seamless balance between productivity and downtime. Fujairah Rotana Resort & Spa offers a more family-led escape, with full-day programmes and interactive activities designed to keep younger guests engaged throughout their stay.
For those seeking a more leisure-driven experience, The Cove Rotana Resort features expansive outdoor spaces, water elements and a village-style setting that encourages guests to settle in and unwind, while Amwaj Rotana offers a more urban alternative with thoughtful family-focused touches that make longer stays comfortable within a city environment.
Rotana’s Arjaan hotel apartments and residences are purpose-built for longer stays, offering the space and functionality needed for longer-term living, while its resorts and city hotels provide flexible environments for both relaxation and productivity. Together, these properties create a more connected, adaptable experience, giving guests the flexibility to choose how and where they stay for longer.
The Ultimate Monthcation includes a fixed 30-night stay complemented by a range of integrated benefits, including daily breakfast, dining and laundry privileges, and family-focused offerings. Guests can also earn rewards through Rotana DISCOVERY during their stay, adding further value across the experience.
