Showcasing French Tech Innovators and Forging Saudi-French Partnerships
Riyadh- risingSUD, the economic development agency for Provence-Alpes-Côte d’Azur in the South of France, is currently making a significant impact around Leap 2024. With a dual mission of fostering economic growth while spotlighting the disruptive offerings of the South of France’s economy to giga projects like Red Sea and NEOM and showcasing five French tech companies from south of France.
As part of a program funded by the French regional authority – Region SUD, risingSUD is actively engaging with the vibrant Saudi market, demonstrating the depth and innovation of its region, standing alongside Franck Riester, French Minister Delegate for Foreign Trade, Economic Attractiveness, Francophonie and French Nationals Abroad, Laurent Saint Martin, CEO of Business France, and the delegation of MEDEF International, the French business confederation’s dedicated service to the world.
Spotlighting Southern France’s Tech Innovation from LEAP to Saudi Giga Projects
Amidst the ongoing LEAP 2024 exhibition, risingSUD is also actively promoting five standout tech leaders in their field, demonstrating the region’s capacity for innovation and technological advancement from AI Robotics, led by CEO Amir Ben Ammar, to MACA, presided over by Christian Pineau with its hydrogen-powered flying race car, or Aerodrive Engineering Services, directed by Soufiane Ammagui, that excels in drone technology, or GRAFFITI, represented by Marie Tors (CEO), a pioneer of AI system that revolutionizes retail through computer vision and augmented reality. These entitities exemplify the French manufacturing excellence and advanced solutions available in South of France’s as well as the region’s readiness to engage with Saudi counterparts at LEAP and discuss the kingdom’s needs for Vision 2030, including projects like NEOM and the Red Sea development.
Forging International Partnerships with Saudi Counterparts for 2030
risingSUD decided to embark on this business expedition to attract collaborative ventures that include active dialogue for enhanced cooperation around the “Riyadh Expo 2030” project with the Saudi Ministry of Investment.
Centered around economic prosperity, trade, investment, and clean energy goals, the agency seeks to reflect the mutual ambitions with Saudi Arabia.
Considering Saudi Arabia’s commitment to clean energy and risingSUD goals to introduce opportunities for collaborative sustainable energy projects, environmental efforts, and technology exchanges, this mission aims to advocate for bilateral collaborations that align with both territories, particularly in advancing Saudi Arabia’s Vision 2030 through strategic partnerships.
Empowering Economic Growth Through Strategic Support and Investment Attraction
As the LEAP exhibition continues, risingSUD is seizing the moment to highlight 5 Reasons to Invest in the Southern region alongside direct presentations from the region’s tech companies eager for Saudi partnerships. This initiative not only showcases the innovative capabilities of the South of France but also underscores the region as a prime location for investment and collaboration. With a dedicated team of experts, risingSUD is committed to assisting Saudi businesses in their growth, attracting global investors to the French region, and providing tailored services and consultancy that encompass a wide array of projects, including business establishment, digital transformation, and environmental initiatives, ensuring a holistic approach to economic development.
Highlighting the Lifestyle and Economic Potential of the South of France
Beyond technological innovation, risingSUD’s presence in KSA highlights the lifestyle advantages of the South of France, from its dynamic business ecosystem and world-class research institutions to its rich talent pool and educational offerings focused on future profession. In this vibrant context, Sophia Antipolis Foundation, a regional partner within the risingSUD delegation, takes part in LEAP 2024 to celebrate 50 years of leading technological innovation. This technopole has become a nexus for global tech advancements, creating over 1,000 new jobs annually in fields like AI, biotechnology, and autonomous vehicles.
