Number of visitors this Eid Al Adha, was the biggest in IMG history compared to Eid Al Adha of previous years
Freddy & Flory, IMG New original characters, A Huge Hit Among families During Eid Holidays
Dubai: IMG Worlds, Dubai’s largest theme park, where every visit is a new adventure, kick started its summer season on a high note. The leading indoor family destination saw record breaking number of visitors during Eid Al Adha and the start of summer break of 2024. With the launch of the two new original IMG characters: Freddy & Flory, the Arabian Desert Foxes, the number of visitors was up 9% compared to last year’s Eid Al Adha.
Rola Osseiran, Group Head of Marketing in IMG Group, commented: “We have promised our visitors that Summer 2024 in Dubai will mark a new and exciting phase for IMG. We had a great start in number of visitors in the first week of the summer break after schools, which came with a long weekend celebrating Eid Al Adha. This boosted internal and external tourism in Dubai and the UAE as a whole”.
A major attraction was IMG Worlds of Adventures’ latest original creations, the two new characters Freddy and Flory – the dynamic duo of Arabian Foxes. These two new characters offered visitors a great experience while highlighting the challenges of this famous regional animal as an endangered species. The new lovable characters are experienced explorers and will escort visitors in the all-new “Call to Adventure Parade”. They will venture together into many new locations such as “The Jungle Boulevard”, the “Edge of the World Temple”, and the mysterious “Mayan Pyramid”.
“IMG understands the challenges families face during the long summer season with limited options for family activities. That is why our new strategy is to present a new adventure on every visit. We will introduce something new and fun for all ages, making it an unforgettable summer for our visitors” Rola concluded.
IMG is also introducing a new trend inside their premises: The Adventure Passport. Visitors can obtain specially designed IMG Passports and collect stamps for each adventure they experience. Completing all adventures will allow visitors to get valuable prizes from IMG.