Dubai : As part of Ramadan in Dubai, delivered under the Season of Wulfa, a series of cultural, community, and lifestyle activations will take place across the city, offering residents and visitors opportunities to engage with the Holy Month through shared rituals, reflection, creativity, and participation in everyday spaces.
Spanning religious, wellness, retail, and cultural settings, these experiences reflect how Ramadan is lived across Dubai today – through moments of gathering, generosity, movement, and cultural expression that unfold across the city.
SAMRA – Under the Same Moon
- Date: 16 February – 18 March 2026, 10am – 10pm
- Location: Dubai Mall, Dubai Festival City Mall, Mall of the Emirates, Dubai Hills Mall
About: SAMRA’s Ramadan campaign presents an immersive in-store experience centred on hospitality, craftsmanship, and cultural symbolism. Across participating locations, visitors can engage with curated window displays, interactive elements, and traditional gestures of welcome, including complimentary dates and Arabic coffee. The activation reflects shared values of generosity and togetherness within contemporary retail environments.
Ramadan Activations at Mercedes-Benz Brand Centre
- Date: 18 February – 18 March 2026
- Location: Mercedes-Benz Brand Centre, D3
About: A multi-layered Ramadan programme will unfold at the Mercedes-Benz Brand Centre at d3, comprising a curated series of cultural, lifestyle, and community experiences delivered across the venue throughout the Holy Month. The programme brings together design-led installations, reflective moments, and evening activations that invite visitors to engage with Ramadan themes in a contemporary setting.
ROOFLINE by DIFC
- Date: Till 31 March 2026, 10am – 10pm
- Location: DIFC
About: ROOFLINE by DIFC is a curated rooftop dining and experiential destination showcasing homegrown culinary brands throughout Ramadan. The venue will also host CP Majlis, a three-week Ramadan exhibition created in partnership with Curated Playlist from 18 February to 9 March, featuring a rotating programme of culinary experiences, retail activations, and cultural entertainment. Together, the destination offers an evening-led setting that blends food, culture, and social gathering within DIFC’s public realm.
Huawei Health – Walk with the Moon
- Date: 18 February – 19 March 2026
- Location: Citywide
About: Delivered in partnership with Huawei Health, Walk with the Moon integrates digital wellness tracking with Ramadan-inspired movement challenges. Participants are encouraged to engage in regular evening walks, combining physical wellbeing with moments of reflection and shared activity throughout the Holy Month.
Together, these upcoming activations reflect the breadth of Ramadan in Dubai as it will unfold across the city, from moments of spiritual reflection and community participation to wellness, creativity, and shared experiences in everyday spaces. Delivered as part of the Season of Wulfa, the programme highlights how Ramadan traditions continue to be expressed and shared across generations, reinforcing values of generosity, connection, and collective responsibility throughout the Holy Month.
