Jeddah-: Pladis, the British company, a global leader in the manufacture of sweets and snacks, is participating for the first time in the fourth edition of the Hajj Conference and Exhibition 2025; which is held under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud – may God protect him – and organized by the Ministry of Hajj and Umrah, in cooperation with the Guests of God Service Program. This participation comes within the company’s strategy to enhance its regional presence and provide innovative and safe food products that meet the needs of the guests of God during the Hajj and Umrah seasons.
Pladis presents its products during the conference through a dedicated pavilion within the Dallah Al-Baraka pavilion, within the framework of the strategic partnership that brings the two companies together. Through this participation, Pladis aims to highlight its diverse products; which include prestigious global brands such as (Ulker), (McVitie’s), (Godiva), (Jacobs), and (Cars), to meet the nutritional needs of the guests of God; according to the highest standards of quality and safety.
Pladis will focus during its participation in the exhibition on showcasing integrated food solutions that meet the needs of pilgrims and Umrah performers of different nationalities and cultures, while committing to developing innovative products that contribute to improving the experience of the guests of God while performing the rituals. The company also aims to sign a number of strategic agreements with companies and institutions operating in the Hajj and Umrah sector; with the aim of enhancing cooperation in providing integrated and safe meals.
Pladis opened its regional headquarters in Jeddah last September, to be a main center for managing its operations in the Middle East, North Africa and India. This expansion enhances the company’s ability to provide advanced food solutions that meet the needs of regional markets, and keep pace with the growing demand for high-quality food products.
The opening of the regional headquarters is a strategic step that highlights Pladis’s commitment to supporting the Kingdom’s Vision 2030 by investing in the Saudi market and providing innovative food products that contribute to improving the experience of pilgrims and Umrah performers. This step also enhances the strategic cooperation between Pladis and Dallah Al-Baraka, which will positively reflect on strengthening the company’s presence in the Saudi and regional markets
