Featuring Buds Pro, Watch Pro, and Power 65W GaN, the inaugural product lineup offers great design while delivering an uncompromised user experience.
Riyadh, Saudi Arabia- CMF, a new sub-brand of Nothing aimed at making great design more accessible will launch this month in the Middle East region with a portfolio of three highly anticipated products: Buds Pro, Watch Pro and Power 65W GaN.
Engineered to deliver timeless designs, through meticulous consideration of the colours, materials, and finishes being used, these first CMF products capitalise on Nothing’s savoir-faire to offer great value to users, focusing on core functionalities.
“With CMF (Colour. Material. Finish), we aim to democratise great design in a market segment that has often been overlooked,” Rishi Kishor Gupta, Regional Business Director for the Middle East and Africa at Nothing. He further added, “The Middle East is a key market for the consumer technology and accessory industry. On that note, we have seen a large acceptance not just for Nothing smartphones, but also our peripherals such as the Ear (2), in the Middle East market. We are excited to bring this new product lineup here to our loyal customers and look forward to introducing our latest innovations.”
“CMF is a new step for Nothing and with it we want to introduce a range of new products for our customers that stay true to the Nothing ethos,” said Akis Evangelidis, Co-founder of Nothing. “Through our inaugural products, including Buds Pro, Watch Pro, and Power 65W GaN, we’re combining elevated design with advanced technology to deliver an uncompromised user experience at a relatively accessible price point.”
