The revamped MMI RAK, formerly Al Hamra Cellar, is now the UAE’s largest MMI store, offering the widest range of fine wines and immersive sensory experiences
Ras Al Khaimah-: MMI has reopened the doors to its fully refurbished store in Ras Al Khaimah, formerly known as Al Hamra Cellar. Now a state-of-the-art shopping destination, the store is designed to elevate shoppers’ experience like never before. After its major refurbishment, this vibrant venue offers an elevated shopping experience with a supercharged selection of premium wines, spirits, and beers all under one roof. The newly upgraded space marks MMI’s official store outside Dubai and its 27th across the UAE.
The official launch, set for Saturday, 19 April 2025, invites the public to join for a one-of-a-kind in-store event from 12 pm to 4 pm. The afternoon promises an upbeat atmosphere with live DJ sets, freshly prepared bites from Costa, exclusive offers across a wide range of premium brands, and exciting prize giveaways. A selection of launch-day highlights will be revealed on the day, with many more surprises in store.
The refurbished location has been designed to offer an elevated and seamless shopping experience. It features the most extensive fine wine collection in the country, a dedicated Le Clos shop-in-shop showcasing the world’s most sought-after wines and luxury spirits with expert guidance from the store’s beverage specialists, and Ras Al Khaimah’s only walk-in beer chiller housing a wide selection of international and craft labels.
The new innovative space has been carefully designed to elevate the shopping experience, while offering greater variety and convenience. Alongside its extensive product range, the store features interactive displays with opportunities to win exclusive prizes, a complimentary bottle engraving station for personalised gifting, and a Costa cart serving a curated selection of food and beverages to enjoy in-store or on the go. WSET-trained staff are on hand to provide expert recommendations, while ample parking and EV charging stations to ensure a hassle-free visit from start to finish.
“This opening marks a significant step for MMI and our customers in the Northern Emirates,” says Tyrone Reid, Group CEO of MMI & Emirates Leisure Retail. “The new Ras Al Khaimah store is more than just a retail space, it’s a destination worth experiencing. We’ve created an environment where customers can engage with the products in new and inspiring ways, whether they’re seeking expert recommendations or simply browsing the wide selection.”
MMI RAK promises to redefine the retail experience in the Northern Emirates, transforming every visit into a discovery. More than just a place to shop, it’s a curated destination for wine connoisseurs, spirits enthusiasts, and beer lovers alike, offering something exceptional for every taste.
FACT BOX
What: MMI RAK Grand Reopening
When: Saturday, 19 April 2025, 12 PM – 4 PM
Where: MMI Ras Al Khaimah
Open to the public
What: MMI RAK Grand Reopening
When: Saturday, 19 April 2025, 12 PM – 4 PM
Where: MMI Ras Al Khaimah
Open to the public
Launch Day Offers:
- Spend AED 500 and get 5% off
- Spend AED 1,000 and get 10% off
- Spend AED 2,000 and get 20% off
- Buy 1, get 1 free on select cases of beer
- Buy 2 bottles of Grey Goose / Patron to receive a scratch card and win instant prizes including Samsung LED TV, JBL Big Speaker, Bluetooth Headphones, or Sony Subwoofer
- Buy a bottle of Patron and enter to win a 3-night stay at Five Luxe or a VIP table at Playa Pacha on 3rd and 10thMay for you and 10 friends
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Spin the Costa prize wheel to win coffee beans, discounts, and branded Costa merchandise
