London, UK – London Arabia Organisation has announced that it will launch two new projects aimed at enhancing relations and cooperation between the United Kingdom and Arab world in various fields. The first of these initiatives is the first of its kind membership programme, the London Arabia 100. Open to only 100 members from both the Arab and British nations, it will provide a platform to build partnerships between companies, institutions and universities in the UK and Arab world. The second initiative is the Arab Travel Awards, designed to highlight Arab tourist destinations and target those interested in the travel and tourism sectors around the world.

Both initiatives will be launched at a gala dinner on the 5th of November at the Jumeirah Carlton Tower Hotel in Knightsbridge, central London. The event will be attended by 200 prominent figures including ministers, government officials, ambassadors, diplomats and businessmen from the UK and Arab world. The ceremony will witness the official launch of the London Arabia 100 membership programme and will include an awards ceremony, unveiling the winners of the Arab Travel Awards.

The launch of the membership programme is a significant milestone in the journey of London Arabia Organisation. Through this membership they seek to enhance support for cultural and commercial relations, by organising exclusive events and workshops, leading trade missions and encouraging collaboration. The Organisation also offers opportunities to learn new skills through specialised training courses, in addition to providing market reports and economic research for companies on request.

The Arab Travel Awards coincide with the World Travel Market in London, enhancing the presence of participating delegations and giving them the opportunity to promote their services and highlight their achievements. This event is the first of its kind, recognising the success of Arab national and regional tourism board as well as outstanding private sector companies and individuals. The awards will feature different categories, with winners selected by an independent panel of leading experts and senior figures in the sector. London Arabia has now opened nominations for this prestigious new awards scheme celebrating the best of Arab travel and tourism.

Omar Bdour, CEO of London Arabia Organisation said about the awards, “for decades, Arab tourism bodies, ministries and companies have contributed to enhancing Arab culture’s presence in global tourism through events in London. Through their work, the Arab region has now become a distinctive tourist destination. It is time to celebrate these achievements.”

London Arabia’s events have attracted attention from high profile figures from both the UK and Arab world. Among previous attendees are HRH the Duchess of Edinburgh and former Prime Minister Lady Theresa May as well as many government figures, ambassadors, diplomats and executives.

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