Japan National Tourism Organization (JNTO) Dubai office successfully exhibited a Japan booth together with Embassy of Japan in the State of Kuwait at Tourista Expo 2024, which was held at Assima Mall in Kuwait from June 21st to 22nd.
Tourista Expo 2024 marked the inaugural edition of this event in Kuwait and provided interactive opportunities for representatives from travel agencies, airlines and other tourism-related organizations to introduce their touristic products to visitors. Japan was the only country exhibiting a booth, indicating the growing interest in Japan as a new overseas travel destination in Kuwait.
During the two-day exhibition period, the Japan booth distributed pamphlets and information about the diverse tourist attractions of various parts of Japan, introduced EXPO 2025 Osaka, Kansai scheduled to be held in 2025, and provided consultations on visa applications by the embassy to encourage visitors to Japan. During the event, the Embassy of Japan in Kuwait hosted a networking opportunity to exchange opinions with Kuwaiti travel agencies handling outbound travel to Japan, at a Japanese restaurant in the venue mall. JNTO participated in the networking opportunity and interacted with not only Kuwaiti consumers but also local travel professionals.
During the event, many people visited the Japan booth, eagerly gathering information on tourism in Japan and enjoyed engaging with Japanese culture. In addition, more than 100 individual who are specifically considering a trip to Japan came for consultations. The two-day event was a great success.
