GHA recognizes top-performing hotels and brands across 13 categories, celebrating their contribution to the alliance’s continued growth and commitment to long-term collaboration
Dubai : Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands and operator of the award-winning GHA DISCOVERY loyalty programme, has announced the winners of its 2026 GHA awards.
Held on board Regent Seven Seas Cruises luxury cruise ship Seven Seas Splendor, at the glamorous Constellation Theatre on 5th July 2026, the awards ceremony recognised outstanding achievements across GHA’s portfolio of 1,000 hotels spanning 55 brands in 100 countries. The accolades celebrate excellence in performance, guest engagement and satisfaction, technology, sustainability, loyalty and collaboration across the alliance.
JA Resorts & Hotels was crowned Marketing Excellence recognised for the highest engagement in GHA DISCOVERY’s promotions and content marketing efforts. This award reflects the strength of the brand’s storytelling, strategic campaign execution, and ability to create meaningful connections with GHA DISCOVERY members across key markets.
GHA CEO Chris Hartley commented: “Congratulations to our winners for their outstanding accomplishments. Their achievements demonstrate the strength of collaboration and innovation among alliance member brands, inspired by a spirit of healthy competition and best practice, that continues to drive the success of GHA DISCOVERY and create value for all member brands.”
The GHA awards formed part of the alliance’s annual CEO conference, which brought together leaders from GHA’s hotel brands for the first-ever GHA CEO meeting held at sea. The choice of Seven Seas Splendor as the venue reflects the strong and longstanding partnership between Global Hotel Alliance and Regent Seven Seas Cruises, linking their luxury voyages with GHA DISCOVERY.
Appropriately for an event held on the French riviera, the guest of honour was Arthur Guérin-Boëri, a French professional freediver and world champion, who was born nearby in Nice, and who shared stories of his incredible career, during which he has broken multiple freediving records through endurance, persistence and a fearless approach to new challenges.
The event was attended by over 40 CEOs and senior executives from across GHA’s global network, including Rashmi Chittal, VP of Brand Marketing & Communications at JA Resorts & Hotels.
