- What makes Graubunden an ideal winter destination compared to other regions?
Graubünden is Switzerland’s largest alpine region and offers a rare combination of winter beauty, world-class hospitality, and authentic cultural depth. As the home of iconic destinations such as St. Moritz, Flims Laax and Davos Klosters, Graubunden brings together everything that Gulf travellers appreciate: privacy, luxury, family-friendly activities, and access to untouched nature.
What makes Graubunden unique:
- Exceptional snow reliability across high-altitude resorts
- Three leading destination partners offering variety — from sporty LAAX to glamorous St. Moritz and prestigious Davos
- A collection of premium partner hotels, including Kulm Hotel St. Moritz, Grace La Margna St. Moritz, Grand Resort Bad Ragaz, 7132 Hotel Vals, Tschuggen Grand Hotel Arosa, AlpenGold Hote Davos, Seehof Davos, Chasa Montana Samnaun and many more
- Scenic travel experiences with the historic Rhaetian Railway (RhB), home to UNESCO World Heritage lines
- Easy access via Zurich Airport and seamless transfers
For GCC guests, the region combines Swiss luxury with the comfort, warmth, and spaciousness that families from the Gulf value during winter holidays.
- Unique family experiences: The Magic Forest & WOW Lenzerheide
Graubünden is renowned for creating winter magic — especially for families. One of the most beloved experiences is the Magic Forest (Zauberwald) in Lenzerheide, a festival where the forest transforms into a world of light, art, and music.
Highlights:
- Interactive light installations that captivate all ages
- Art performances and concerts in an intimate alpine setting
- Gourmet chalets offering local flavours
To complement this, WOW Lenzerheide offers joyful winter fun:
- A large natural ice rink
- Ice Mini Golf (EISminigolf) — a unique and playful attraction
- A winter playground for children
- Easy access from partner hotels such as Valbella Resort and Hotel Krone
These experiences make Graubünden ideal for Gulf families seeking magical winter moments beyond the standard ski holiday.
- How Davos Klosters blends luxury, exclusivity, and Swiss heritage for royal guests
Davos Klosters has a long tradition of welcoming royal families, global leaders, and high-profile travellers. It is known for combining refined luxury with the authenticity of a traditional alpine village.
The region offers:
- Premium hotel partners such as the AlpenGold Hotel, Hard Rock Hotel Davos, and Hotel Seehof
- Exclusive chalets and private services ensuring discretion and comfort
- Traditional alpine charm—horse‑drawn sleigh rides, local gastronomy, and historical architecture
- Outstanding winter activities, including private ski instructors and curated mountain experiences
- High-level security standards, especially during the World Economic Forum
For GCC guests, Davos Klosters represents a blend of world-class hospitality and genuine Swiss mountain culture.
- Signature dining in Graubunden: local, refined, and rooted in tradition
Graubunden’s culinary identity is defined by authenticity and local craftsmanship. Across the region, partner hotels and restaurants incorporate mountain herbs, farm-fresh dairy, game meats, and regional specialties into refined menus.
Key highlights:
- St. Moritz culinary scene, including Kulm Hotel St. Moritz, Grace La Margna Hotel, and Art Boutique Hotel Monopol and Laudinella Group
- Flims Laax, home to creative alpine dining in the rocksresort and Casa Mulania
- Arosa’s Tschuggen Grand Hotel with its award-winning gourmet concepts
- Vals, where 7132 Silver delivers Michelin‑starred dining
- Lower Engadine gems, including GuardaVal Scuol and Hotel Belvédère
Signature dishes such as Capuns, Pizokel, Maluns, Bündnerfleisch, and the famous Engadine Nut Tart give travellers an authentic taste of Swiss alpine heritage, elevated through contemporary culinary artistry.
- Wellness excellence: Tamina Therme, 7132 Therme & more
Graubunden is one of Europe’s most renowned wellness regions, offering deep relaxation surrounded by pristine mountains.
Premium partner experiences include:
7132 Therme Vals
- World-famous architecture by Peter Zumthor
- Tranquil thermal pools built from local quartzite
- Exclusive spa suites and holistic treatments
Grand Resort Bad Ragaz – Tamina Therme
- Healing mineral waters from the Tamina Gorge
- Medical wellness, luxury spa rituals, and state-of-the-art treatments
- A full 5* superior resort experience
Further wellness partners
- Grand Hotel Kronenhof
- Kulm Hotel St. Moritz
- Grace La Margna St. Moritz
- Chasa Montana Samnaun
- Tschuggen Bergoase Spa (Arosa)
- AlpenGold Hotel Spa (Davos)
- GuardaVal & Belvédère Scuol (Engadine relaxation)
For Gulf travellers, these sanctuaries offer privacy, rejuvenation, and a sense of inner calm — the perfect balance to active days in the snow.
