Hospitality Net Partners with In2 Consulting to Accelerate Growth and AI Ambitions
Hospitality Net has partnered with Dubai-based strategic advisory and investment firm In2 Consulting in a transaction that includes a 50% shareholding and strategic synergies, marking a significant step in the platform’s long-term development. The investment is designed to accelerate Hospitality Net’s growth and artificial intelligence (AI) ambitions while preserving its independence. With more than three decades of experience connecting hospitality professionals worldwide, the platform plans to build on its established media and content offering, expand its capabilities, and strengthen its position as a trusted knowledge, media, and intelligence partner for the global hotel industry.
Hospitality Net Enters a New Chapter with In2 Consulting
The partnership between Hospitality Net and In2 Consulting marks a new phase for one of the hospitality industry’s established business-to-business media platforms.
Founded more than 30 years ago, Hospitality Net has developed a distinctive position in the global hospitality sector by connecting professionals, sharing industry knowledge, and providing a digital media platform for hospitality-related information.
The platform serves a broad international audience, including hotel operators, owners, developers, suppliers, technology providers, and other industry stakeholders. Its reach extends across 200 countries, with more than 500,000 unique users each month.
The investment by In2 Consulting is intended to support the platform’s long-term growth while preserving its independence and building on its existing industry role.
Hospitality Net Secures Strategic Investment for Long-Term Growth
The transaction includes a 50% shareholding and strategic synergies with In2 Consulting, a Dubai-based strategic advisory and investment firm.
The investment is designed to help Hospitality Net accelerate its development plans, particularly in relation to AI and the expansion of its broader platform offering.
Rather than replacing its established identity, the partnership aims to build on the platform’s existing media and knowledge capabilities.
The agreement also reflects a shared ambition to strengthen Hospitality Net’s contribution to the global hospitality industry, supporting its evolution as a source of knowledge, media, and intelligence for industry professionals.
Hospitality Net Continues Under Founder Henri Roelings
Despite the strategic investment, Hospitality Net will continue to operate under the leadership of its Founder and CEO, Henri Roelings.
The company will receive strategic support from Anne Bleeker and Floor Bleeker of In2 Consulting, while establishing a new head office in Dubai.
This leadership structure allows Hospitality Net to retain its existing leadership while drawing on the strategic support and industry experience associated with its new partner.
The arrangement also reflects the importance of continuity as the platform prepares for its next stage of growth.
Hospitality Net Leadership Emphasises Industry Collaboration
Commenting on the partnership, Henri Roelings described the collaboration as an exciting new chapter for Hospitality Net.
He highlighted Anne and Floor Bleeker’s industry expertise, global networks, and strategic vision, expressing confidence that the combined teams would help deliver added value and support the platform’s key development plans.
The comments emphasise the role of collaboration in advancing Hospitality Net’s future ambitions.
With its existing international reach and established industry relationships, the platform intends to build on its foundations while exploring new opportunities for development.
Hospitality Net Builds on Three Decades of Industry Knowledge
Over more than three decades, Hospitality Net has established itself as a digital knowledge and media platform serving the global hospitality industry.
Its audience includes professionals across multiple areas of the sector, from hotel ownership and operations to development, technology, and hospitality supply.
The platform’s reach across 200 countries and its monthly audience of more than 500,000 unique users demonstrate the scale of its existing network.
These connections form an important foundation for its next phase of growth, as the company looks beyond its core media and content offering.
Hospitality Net Strengthens Its Role as a Global Knowledge Platform
Hospitality Net’s established role is centred on connecting people and knowledge across the hospitality industry.
The platform brings together stakeholders from different parts of the hotel ecosystem, providing a shared digital environment for industry information and professional engagement.
As the hospitality sector continues to evolve, the company intends to expand the value it provides beyond its traditional media and content activities.
Its next phase is expected to focus on strengthening its position as a trusted knowledge, media, and intelligence partner for the global hotel industry.
The partnership with In2 Consulting is intended to support this broader ambition while building on the platform’s existing strengths.
Hospitality Net Advances AI-Driven Content Discovery
A key element of Hospitality Net’s development is its recent platform overhaul, which has been built to support AI-driven content discovery.
The updated platform includes a refreshed user experience and foundations for regional versions in local languages.
These developments form part of the company’s efforts to evolve how hospitality professionals access and engage with industry information.
AI-driven discovery is an important part of the platform’s stated ambitions, with the investment expected to support its long-term growth in this area.
Hospitality Net Prepares for Regional and Language Expansion
The platform overhaul also establishes foundations for regional versions in local languages.
This provides a basis for Hospitality Net to develop its offering for different markets and audiences as it pursues its next phase of growth.
The announcement does not specify which languages or markets will be introduced first, but it identifies regional and language expansion as part of the platform’s development direction.
By combining its existing international reach with an updated digital experience, Hospitality Net is preparing to broaden its offering while continuing to serve the global hospitality industry.
Hospitality Net LABS to Support the Platform’s Next Phase
Hospitality Net is preparing to expand beyond its core media and content offering through a new initiative called Hospitality Net LABS.
Expected to launch later this year, Hospitality Net LABS will provide a dedicated space for driving the platform’s development initiatives.
The initiative forms part of the company’s broader ambition to strengthen its role as a knowledge, media, and intelligence partner for the hotel industry.
While further operational details have not been specified in the announcement, the planned launch signals the company’s intention to explore opportunities beyond its established content activities.
Hospitality Net LABS Reflects a Broader Growth Ambition
Hospitality Net LABS is expected to support the initiatives associated with the platform’s next stage of development.
Its planned introduction follows the recent platform overhaul and the establishment of foundations for regional versions in local languages.
Together, these developments point to an expansion strategy that combines digital improvements with a broader offering for hospitality professionals.
The initiative will operate within Hospitality Net’s wider growth ambitions, supported by the strategic partnership with In2 Consulting.
Hospitality Net and In2 Consulting Share a Long-Term Industry Vision
Floor Bleeker described the investment as reflecting a strong belief in Hospitality Net’s unique role as a global knowledge platform for the hospitality industry.
She highlighted opportunities to expand its impact, building on its existing position within the business-to-business media landscape.
Anne Bleeker also emphasised the platform’s contribution to connecting industry knowledge and people over three decades.
She explained that the partnership provides an opportunity to help scale Hospitality Net’s reach and relevance, while contributing to the future of the hospitality sector.
Both comments underline the partners’ focus on building on the platform’s existing legacy rather than departing from its established role.
Hospitality Net Partnership Aims to Support Future Industry Leaders
Anne Bleeker highlighted the opportunity to give back to an industry in which she and Floor Bleeker have spent their careers.
Her remarks positioned the partnership as an opportunity to help build a lasting legacy for the next generation of hospitality leaders.
This ambition aligns with Hospitality Net’s established role in connecting professionals and sharing knowledge across the global sector.
With strategic support from In2 Consulting, the platform aims to strengthen these connections and broaden its relevance as it develops new capabilities.
Hospitality Net Looks Ahead to Its Next Growth Phase
The partnership with In2 Consulting marks a strategic milestone for Hospitality Net as it prepares to expand its capabilities and pursue its AI ambitions.
The transaction includes a 50% shareholding and strategic synergies, while the platform will continue operating under Henri Roelings’ leadership and retain its independence.
With a new head office in Dubai, a recently overhauled platform, plans for regional versions in local languages, and the expected launch of Hospitality Net LABS later this year, the company is preparing for a broader phase of development.
Its established reach across 200 countries and monthly audience of more than 500,000 unique users provide a foundation for these ambitions.
As the partnership progresses, Hospitality Net intends to build on more than three decades of industry knowledge and connections, reinforcing its role as a trusted knowledge, media, and intelligence partner for the global hospitality industry.
Ahmed Abdul Wasey
Managing Editor, Eat ‘N Stays
Ahmed Abdul Wasey is the Managing Editor in Eat ‘N Stays, overseeing all editorial coverage of travel, hospitality, and food across Saudi Arabia and the wider Gulf region. He sets the publication’s editorial direction and reviews coverage across hotels, restaurants, tourism, cruise, and industry news before it publishes.
Have a story tip, correction, or question about our coverage? Reach Ahmed directly at pr@eatnstays.com.
