Dubai : As part of Hag Al Leila in Dubai, retailers across the city will host a range of family-friendly activities designed to reflect the spirit of the occasion. Taking place across stores and neighbourhood locations, the experiences feature simple creative and cultural activities, festive treats, which invite children and families to engage with Emirati traditions ahead of Ramadan.
Patchi Hag Al Leila collection in stores
- Date: 28 January onwards
- Location: Dubai Mall, Mall of the Emirates, Mercato Mall, Dubai Hills Mall, City Centre Mirdif, Khawaneej Mall, Muraqqabat, Dubai Festival City, Burjuman Mall, and City Centre Me’aisem
About: As part of Hag Al Leila celebrations, KHDA launched a school competition sponsored by Patchi, inviting students to create original designs inspired by the tradition and its values of joy, generosity, and community. The winning artwork was brought to life on a limited-edition Patchi Hag Al Leila chocolate package, showcasing young creative talent while highlighting the cultural significance of the occasion.
Hag Al Leila Celebration at Samra Jewellery
- Date: 1 February 2026 – 3 February 2026, 10AM to 9PM
- Location: Samra Boutique Dubai Mall and Samra Boutique Mall of Emirates
About: Samra Jewellery will mark Hag Al Leila through a child-focused creative activation hosted in-store. The experience invites children to take part in simple craft activities and receive festive giveaways, offering families a relaxed cultural moment rooted in generosity, creativity, and shared celebration within a retail setting.
Hag Al Leila Celebration in Dubai Duty Free
- Date: 2 February 2026 – 8 February 2026
- Location: Dubai Duty Free shops
About: Dubai Duty Free will mark Hag Al Leila through a festive in-store activation designed to introduce travellers and employees to the cultural significance of the occasion. The experience includes traditional sweets distribution on 3-4 February, seasonal music played across retail spaces, and visual elements that create a unified celebratory atmosphere, reflecting the values of generosity, sharing, and cultural connection associated with Hag Al Leila.
Season of Gifting with ANTA
- Date: 3 February 2026 – 8 February 2026, 11AM to 11PM
- Location: ANTA Dubai Hills Mall, ANTA Ghurair Centre
About: ANTA invites shoppers to celebrate the warmth and togetherness of Hag Al Leila. With selected purchases, customers receive a festive pouch filled with goodies, reflecting the tradition of sharing and spreading joy during the season.
Share the Joy with Ipanema
- Date: 3 February 2026 – 8 February 2026, 11AM to 11PM
- Location: Ipanema Dubai Hills Mall, Ipanema Ghurair Centre
About: Ipanema celebrates Hag Al Leila with a cheerful, colourful in-store activation. Shoppers making a qualifying purchase receive a festive pouch filled with small surprises, adding a playful touch to the shopping experience while spreading smiles and seasonal joy.
Hag Al Leila at Emarat
- Date: 3 February 2026, 4PM to 8PM
- Location: Al Arabi Emarat Petrol Station, Al Khawaneej
About: Emarat invites local communities to celebrate Hag Al Leila at Al Arabi station in Dubai. The activation features themed goodie distribution for children passing by, creating a simple yet meaningful community moment rooted in local tradition and generosity.
Season of Wulfa – Shop. Scan. & Win up to AED 1,000,000
- Date: 3 February 2026 – 8 February 2026, 11AM to 11PM
- Location: Participating hypermarkets and supermarkets across Dubai, including Carrefour, Union Coop, and Lulu
About: As part of the Season of Wulfa, Shop, Scan & Win is a citywide retail activation inviting shoppers to take part in a simple digital draw while marking key cultural moments. Running across participating supermarkets and hypermarkets, the activation encourages everyday acts of generosity and participation through a seamless in-store experience aligned with the spirit of the season. Shoppers can enter by scanning a QR code after qualifying purchases, with prizes awarded during the Eid period, reinforcing shared celebration and reward across the city.
A Gift to Carry Forward (The Sneaker Box and Skechers)
- Date: 3 February 2026 – 22 March 2026
- Location: The Sneaker Box – Muraqqabat and Bur Dubai
About: As part of Hag Al Leila celebrations, The Sneaker Box brings the joy of giving to life through a festive retail activation. With qualifying purchases, shoppers receive a pouch filled with candies, offering a simple, meaningful gesture that celebrates togetherness.
