GUESS proudly announces a collaboration with Saudi Arabian illustrator Rex Chouk to commemorate Saudi Founding Day on February 22nd. This exclusive partnership seamlessly blends artistry with fashion, showcasing GUESS items in a captivating illustration that pays homage to the Kingdom of Saudi Arabia.
Rex Chouk, a renowned Saudi illustrator, has lent his unique artistic vision to create a vibrant and meaningful representation of GUESS and the spirit of Saudi Founding Day. The artwork features signature GUESS items intricately integrated into the illustration, seamlessly tying the brand to the cultural celebration. The Saudi flag is prominent within the artwork, symbolizing unity and national pride.
The colors used in the illustration not only pay homage to the Saudi national colors but also seamlessly blend with GUESS’ iconic brand palette.
“This collaboration between me and GUESS is in celebration of the Saudi founding day. The artwork takes place in my parallel reality and characters wearing items inspired by GUESS’ new season collection, experiencing Saudi founding day at Diriyah, an 18th century city that once served as the capital of the first Saudi state,” shared Rex Chouk.
