Greeneration, a Dubai-based vertical farm and fresh produce supplier for fine dining HoReCa, participated in Gulfood 2026 to meet with chefs, hospitality groups and industry partners, positioning urban farming as a scalable and commercially viable production model for the region.
Gulfood 2026 unfolded as a landmark moment for the global food and beverage industry, confirming Dubai’s position as one of its central meeting points. Expanding across two venues and covering a combined exhibition space of 300,000 square metres, the event brought together industry leaders, producers, policymakers and innovators from 195 countries, creating a scale and diversity rarely seen within a single platform.
Greeneration took part in Gulfood 2026 as an active participant of this global dialogue. As a Dubai-based vertical farm and fresh produce supplier for the HoReCa sector, Greeneration offers premium edible flowers, speciality leaves and microgreens, alongside a curated selection of rare vegetables and salad leaves produced in the UAE and distributed locally. The company joined the exhibition to engage directly with industry peers, decision-makers and partners shaping the future of food production. For Greeneration, Gulfood was an opportunity to position urban farming not as a concept, but as an operational, commercial solution already embedded in the region’s hospitality landscape.
This year’s edition demonstrated a clear shift in how Gulfood frames the global food agenda, combining large-scale trade with strategic dialogue and positioning food security, resource efficiency and supply chain resilience at the centre of industry discussion. Roman Ulyanov, Founder and CEO of Greeneration, remarked: “The global food economy is undergoing a massive reconfiguration, and Gulfood serves as the headquarters for this transformation. It is the only platform where producers, investors, and policymakers converge to solve the water-energy-food nexus. For Greeneration, it is the primary venue to prove that urban farming is no longer a theoretical concept but a scalable, commercial reality essential for the UAE’s National Food Security Strategy 2051.”
The statement was published as part of Gulfood 2026’s official press release distributed via Zawya, reflecting the exhibition’s expanded format and its role in shaping global food industry dialogue.
Throughout the exhibition, Greeneration welcomed visitors at its stand, meeting with long-standing clients from the HoReCa sector, including leading restaurants and hospitality groups, while also engaging with new partners. Over the course of the event, the team presented its full product range, discussed sourcing needs with chefs and procurement teams, and concluded new supply agreements, reinforcing Greeneration’s position as a long-term partner for premium kitchens in the UAE.
As Gulfood 2026 came to a close, it left a clear impression of an industry entering a more mature phase. One where scale does not come at the expense of quality, and where local production plays an increasingly strategic role within global networks. For Greeneration, the event reaffirmed its place within this evolving ecosystem, supplying hyperlocal produce designed for the highest standards of modern hospitality while contributing to a more resilient and forward-looking food system.
