The GCC’s industry deal makers, tastemakers, and decision-makers are invited to a series of study tours, roundtables, an industry think tank, and beyond at GRIF 2024 Edinburgh, offering valuable insights into the dynamic UK market.
Dubai, UAE -: Over the past decade, GRIF (The Global Restaurant Investment Forum) has served as a vital platform, uniting over 1,000 restaurant operators, investors, and key stakeholders across the industry. As it marks its 10th anniversary, GRIF is now set to host an exclusive event providing restaurant operators and investors from the GCC a unique opportunity to tap into the UK’s distinctive market.
This close-knit gathering seeks to foster valuable connections, drive strategic deals, and facilitate key discussions on the latest industry trends, all aimed at propelling the global expansion of restaurant brands. This year, the vibrant city of Edinburgh will set the stage for this prestigious event, taking place from October 7th to 8th at the Edinburgh International Conference Centre.
Celebrating 10 Years of GRIF
Built on a strong sense of community and passion for the industry, GRIF has facilitated over 90 deals, including global expansions, hotel F&B partnerships, franchise agreements, strategic alliances, and investment ventures in the past. As an established innovation hub and deal-making forum, GRIF has hosted insightful briefings, conferences, and study tours in key global markets such as Saudi Arabia, Dubai, Amsterdam, London, and Nairobi. Now, under the leadership of Jennifer Pettinger-Haines, GRIF is entering its next chapter, celebrating its 10th anniversary by bringing together the operators and investors who have been instrumental to its success, alongside new industry leaders.
Jennifer Pettinger-Haines, the concept architect for The Global Restaurant Investment Forum, said, “I started GRIF to connect restaurants with the right investors, and it’s been incredible to witness its growth over the past decade. Having helped hundreds of brands expand internationally, our platform remains open to new brands and innovative investors, showcasing our support of the industry’s ongoing growth. We look forward to continuing these conversations in Edinburgh and would love to welcome operators and investors with exciting concepts.”
Renowned Speakers and Unique Experiences
GRIF will host an impressive lineup of expert speakers over the two days including Robin Rowland OBE,Partner at Trispan, Michael Toxvaerd, Executive Director at Nightcap PLC, Harry Goss, Partner at McWin Capital Partners, Grace Harding, CEO of Ocean Basket Holdings, Faisal Shaker, Founder, Board Member & CEO at Modern Food Company (MFC) & Modern Elite Company, Lydia Forte, Group Director of Food and Beverage at Rocco Forte Hotels, Jillian MacLean MBE, Founder & CEO at Drake & Morgan, Iain McPherson, Owner of Panda & Sons, Kate Nicholls OBE, CEO of UK Hospitality, Simon Farrow, Global Business Performance Director at Tao Group Hospitality, and James Hacon, Managing Partner at Think Hospitality & Chairman at I am Doner.
Additionally, the programme features study tours, and networking receptions, offering opportunities to reconnect with industry peers and gain new insights. Local site visits are designed to inspire attendees, including a welcome lunch at the iconic The Balmoral, a reception at The Alchemist—an experiential bar and restaurant renowned for its creativity—and tours of acclaimed venues such as Somewhere by Nico, Dean Banks’ restaurants, Virgin Hotels Edinburgh, Kimpton Charlotte Square Hotel, W Edinburgh, Panda & Sons, The Tigerlily, The DogHouse by BrewDog, and Cardinal, among others.
GRIF Edinburgh
According to The Hospitality Market Spotlight report, Edinburgh’s revenue for full-service city-branded hotels surged by 22% in Q1 2024 compared to Q1 2023, underscoring the city’s flourishing appeal. A city steeped in culture and boasting numerous Michelin-starred restaurants and diverse hospitality offerings, Edinburgh creates the ideal backdrop for the GRIF gathering. Additionally, as one of the UK’s cultural capitals, Edinburgh offers investors a unique foothold into the wider UK market for GCC investors.
Featuring a series of panel sessions at the Edinburgh International Convention Centre and roundtable discussions at the Virgin Hotel Edinburgh on key topics such as artificial intelligence, emerging markets, and global expansion, this gathering aims to highlight trends shaping the future of the hospitality industry, while the 2024 industry think tank session will set the agenda for GRIF 2025 in Istanbul, ensuring it addresses the pressing issues for the sector.
The UK’s hospitality industry is currently enjoying tremendous growth, presenting a fantastic opportunity for investors and industry leaders from the GCC looking to gain insights and make valuable connections within this market. GRIF, taking place in Edinburgh, is the perfect platform to engage with local industry experts, share knowledge, and explore strategies to propel the sector forward. For more information on GRIF and to stay up to date on the latest events, please visit grif.com.
