GCC Visitors Contribute €2.6 Billion to Germany’s Tourism Economy in 2023, Marking a 24% Increase
New Direct Flights Enhance Accessibility for GCC Travelers
AI-Driven Influencer ‘Emma’ Engages GCC Travelers with Personalized Digital Experiences for Destination Germany
Dubai-: Germany has reaffirmed the strategic importance of the Gulf Cooperation Council (GCC) countries as one of its leading tourism markets following a high-profile media and trade event co-hosted by the German National Tourist Office (GNTO) and visitBerlin.
The event showcased exciting developments in Germany’s travel sector, including new flight routes, digital innovations, and a personalised approach to GCC tourists, who comprise Germany’s third-largest overseas tourism market.
In 2023, GCC travellers contributed €2.6 billion to Germany’s economy, marking a 24% increase over the previous year—a testament to Germany’s appeal and deepening ties with the region.
Germany has recently expanded its direct flight options from the GCC region to accommodate the growing number of tourists, reinforcing its commitment to accessible and convenient travel for GCC visitors. Condor introduced direct flights between Berlin and Dubai, while Eurowings, Germany’s prominent low-cost carrier, launched flights from Berlin to Dubai and Jeddah, alongside new routes from Cologne-Bonn airport and Stuttgart. This enhanced connectivity aims to streamline the travel experience for visitors from the Gulf, fostering seamless access to Germany’s diverse regions, historic sites, and cultural landmarks.
Burkhard Kieker, CEO of VisitBerlin, said: “Berlin is more accessible than ever for GCC travellers, thanks to enhanced flight connectivity to the region. These connections allow visitors from the GCC to explore Berlin’s rich cultural heritage, diverse neighbourhoods, and renowned medical facilities. Our goal is to offer seamless, enriching travel experiences tailored to the unique preferences of GCC tourists, strengthening our bond with the region.”
In 2025, Berlin will celebrate key anniversaries, including the 200th anniversary of its renowned Museum Island and the reopening of historic sites such as Peacock Island’s Lustschloss. With its blend of modern attractions and heritage sites, Berlin offers Muslim-friendly amenities, halal dining, and premier healthcare facilities, making it a popular destination for GCC tourists seeking a mix of leisure and wellness.
Yamina Sofo, Director of Sales and Marketing at GNTO, said: “Our approach to tourism is deeply rooted in offering diverse, immersive experiences tailored to the unique preferences of GCC travellers. Through our targeted campaigns, such as ‘Simply Feel Good’, ‘CultureLand Germany’, and ‘Tourism for All,’ we aim to highlight the breadth of Germany’s cultural and natural beauty. Each initiative reflects our commitment to inclusivity and accessibility—whether by promoting eco-friendly destinations, celebrating Germany’s rich historical landmarks, or ensuring every traveller can fully engage with our offerings. We invite GCC visitors to explore Germany’s dynamic blend of modern attractions and timeless heritage, crafted with their needs in mind for a truly enriching journey.”
Berlin’s vibrant cultural scene, featuring a range of family-friendly activities, Michelin-starred restaurants, and historical sites, continues to attract GCC visitors.
Known for its cosmopolitan and welcoming spirit, Berlin is home to a thriving Muslim community. The city has about 80 mosques and prayer rooms, especially concentrated in the Kreuzberg, Wedding, and Neukölln neighbourhoods. Iconic sites like the Omar Ibn al-Khattab Mosque and the Şehitlik Mosque, adjoining Germany’s first Islamic cemetery, highlight Berlin’s respect for diverse faiths. The forthcoming House of One, where three religions will each have their own prayer space, further reinforces Berlin’s commitment to dialogue and multiculturalism.
To further engage GCC travellers, GNTO introduced “Emma,” a new AI-powered virtual influencer designed to inspire and assist potential visitors. As a modern, tech-savvy Berlin resident, Emma shares personalised travel insights and real-time updates on her Instagram channel, @EmmaTravelsGermany. The innovative tool reflects GNTO’s focus on advanced digital engagement to connect with audiences in multiple languages, meeting GCC travellers’ demand for interactive and personalised trip planning.
Sofo added: “Emma’s launch marks a significant step in our digital engagement strategy, enabling us to interact with travellers across various platforms. This innovation underscores our commitment to meeting GCC travellers’ needs for more personalised, immersive travel experiences. Emma is a virtual bridge, enhancing accessibility to Germany’s diverse offerings.”
Emma’s development aligns with GNTO’s broader AI and Open Data initiatives, combining real-time travel information with a customer-centred approach to elevate the visitor journey. By integrating technology with a focus on user experience, GNTO aims to enhance Germany’s visibility as a global tourism leader, offering GCC visitors a seamless, enriching experience.
