The OG Dubai viral chocolate bar has officially landed in the capital!
Abu Dhabi-: UAE’s homegrown brand, FIX Dessert Chocolatier, globally celebrated for its indulgent and handcrafted chocolate bars, has taken its decadent treats beyond Dubai borders for the very first time! FIX has officially launched in Abu Dhabi, bringing a taste of Dubai’s beloved artisan chocolate to the capital. Chocolate lovers across Abu Dhabi can now purchase FIX’s unique flavours exclusively via Deliveroo Editions twice a day at 2 PM and 5 PM.
To mark the highly-anticipated launch of FIX in Abu Dhabi, Deliveroo premiered a cinematic short film that showcases the brand’s global appeal, and coveted status of its signature chocolate bars. The film follows a fleet of riders as they gather at dawn, their bikes lined up against the Dubai skyline. With engines revving and the city waking up, the pack sets off, riding in unison through the streets, the sun slowly rising behind them. As they approach the Abu Dhabi border, a symbolic hand-off takes place: the Dubai riders pass the coveted FIX chocolates to their Abu Dhabi counterparts. The film ends with the Abu Dhabi skyline and a bold announcement: “FIX Now in Abu Dhabi.”
Sarah Hamouda, Founder of FIX Dessert Chocolatier, said “We are thrilled to bring FIX Dessert Chocolatier to Abu Dhabi. As a proud homegrown Dubai brand, this expansion is a major milestone in our journey, allowing more customers to indulge in the distinctive flavours we’ve carefully crafted. Our commitment has always been to expand our reach, and with Abu Dhabi as our next stop, we’re excited to make this vision a reality. Each chocolate bar we create is a moment of pure indulgence, and we can’t wait for residents of the capital to experience the joy that FIX is known for.”
Prashant Talawar, Director of Groceries & Retail at Deliveroo UAE, said “At Deliveroo, we’re passionate about delivering the most exciting and sought-after brands to our customers, and the expansion of FIX Dessert Chocolatier into Abu Dhabi perfectly embodies this mission. FIX has captivated Dubai with its luxurious, artisanal creations, and we’re thrilled to introduce these treats to a new audience in the capital. Now, residents of Abu Dhabi can indulge in FIX’s iconic chocolates, experiencing the exceptional quality and craftsmanship that have made them a favourite. Abu Dhabi, watch out for more excitement—this is just the beginning!”
As FIX Dessert Chocolatier marks its official entry into Abu Dhabi on Deliveroo, chocolate lovers are invited to savour the ultimate dessert experience that has now become iconic globally. Fix Dessert Chocolatier is here to bring the chocolate sensation that’s taken Dubai by storm – Abu Dhabi, your turn has come. Ready to indulge? Exclusively available on Deliveroo, FIX Dessert Chocolatier has no physical store, website, social media sales, or authorised resellers, making Deliveroo the only place to get your ‘fix’.
