- FAM Foods partnered with the Kobe Beef Association to host an exclusive evening at the residence of the Japanese Ambassador in Riyadh.
- The occasion marked a deepening collaboration between Japan and Saudi Arabia, blending tradition with innovation.
Riyadh, Saudi Arabia – –: Fam Foods, in collaboration with the Kobe Beef Association, hosted an exclusive evening at the residence of the Japanese Ambassador to mark the introduction of halal-certified Kobe beef to the Saudi market. As the only authorized reseller of halal-certified Kobe beef in Saudi Arabia, Fam Foods underscored its role in bringing the world’s finest beef to the Kingdom. This landmark event symbolized a deepening cultural and culinary partnership between Japan and Saudi Arabia, blending tradition with innovation while underscoring Fam Foods’ commitment to quality, authenticity, and sustainability.
The evening offered a unique atmosphere where guests were immersed in a rich blend of cultural heritage and contemporary celebration. From the moment the doors opened, attendees were welcomed with traditional Saudi coffee, a gesture reflecting the shared value of hospitality cherished by both nations. The ambience was further enhanced by beautiful decor combining Japanese and Saudi traditions, creating a perfect setting to honor this significant milestone.
Her Highness Princess Muneera Al Rasheed, Chairwoman of Fam Foods, expressed her gratitude and vision during her address, saying: “This evening celebrates more than just the introduction of halal-certified Kobe beef; it embodies the rich culinary and cultural partnership between Japan and Saudi Arabia. At Fam Foods, we are committed to innovating while safekeeping tradition — together, we are transforming premium dining experiences in the Kingdom.”
The event highlighted Fam Foods’ exclusive partnership with the Kobe Beef Association, with speeches emphasizing the mission to introduce premium, halal-certified Kobe beef to Saudi Arabia. Guests were treated to a culinary journey featuring authentic Japanese techniques, including Teppanyaki preparations that showcased the artistry and meticulous craftsmanship behind Kobe beef. Adding to the allure, the renowned Kimono Butcher captivated the audience with a masterful demonstration of beef cutting, symbolizing the precision and dedication synonymous with Japanese culinary heritage.
Commenting on the night, Mr. Shinnosuke Murakami, President of the Sanda Meat Center Export Expansion Consortium, who oversees the export of Kobe beef out of Japan, said: “Kobe Beef represents the pinnacle of Japanese Wagyu beef, renowned worldwide for its exceptional flavor, rich aroma and unparalleled tenderness.
We are deeply grateful to His Royal Highness Faisal bin Bandar bin Sultan Al Saud, Her Highness Princess Muneera Al Rasheed, and the Fam Foods team for their ongoing support in this partnership and providing us the opportunity to share this wonderful delicacy with the people of Saudi Arabia, and the Arab world.”
Traditional performances added depth to the evening, connecting attendees to the cultural roots of Japan. The serene melodies of a Koto performance and the elegance of a flute recital brought the event to life, creating a harmonious blend of artistry and atmosphere. This seamless integration of culinary and cultural experiences exemplified the values at the heart of Fam Foods: honoring tradition while embracing innovation.
As part of the event, Fam Foods announced the upcoming opening of Hōchō, a premium Kobe and Wagyu-based restaurant set to launch in Via Riyadh. This new venture promises to redefine Japanese dining in Saudi Arabia, offering an elevated culinary experience that brings the artistry of this Japanese beef to the forefront.
The evening also reflected Fam Foods’ core principles, emphasizing authenticity and meticulous craftsmanship evident in traditional Japanese cuisine and performances. The thoughtfully curated event demonstrated Fam Foods’ commitment to creating memorable experiences while maintaining sustainability through ethically sourced, halal-certified Kobe beef.
