Abu Dhabi : Etihad Arena, the ultimate entertainment destination on Yas Island, has officially partnered with the coveted Nowhere, speciality coffee and café located on Yas Leisure Drive. As Etihad Arena’s first partnership with a homegrown coffee brand with global ambitions, the collaboration underscores the venue’s commitment to championing local Abu Dhabi brands, while introducing Nowhere Café to a broader, international audience.
Marcus Osborne, General Manager of Etihad Arena, commented, “Abu Dhabi is home to an incredible community of ambitious, creative brands, and Etihad Arena is proud to be a platform that helps showcase them to the world. Partnering with Nowhere Café allows us to elevate the guest experience while celebrating a homegrown brand that embodies the energy, quality, and culture of the city.”
As the Official Coffee Partner of Etihad Arena, Nowhere will be serving its speciality coffee to guests within the arena. In addition, the collaboration will also introduce co-branded coffee kiosks and cups throughout the venue, bringing the Nowhere Café experience directly to guests.
Nowhere Café, said, “We’re truly honoured to be partnering with Etihad Arena—one of the region’s most iconic entertainment destinations. Representing Abu Dhabi as a homegrown brand, we see this partnership as a collaboration of shared values: bringing people together through exceptional guest experiences, community spirit, and the warmth of Emirati hospitality, with a commitment to craft, detail, and service, this collaboration gives us the opportunity to share our coffee but most importantly our culture, and our passion with a global audience through unforgettable events. We look forward to welcoming guests with warmth, generosity, and uncompromising quality—the essence of Abu Dhabi—at every moment inside Etihad Arena.”
The partnership reflects the spirit of the UAE, rooted in collaboration and shared progress. By working with homegrown brands like Nowhere, Etihad Arena supports a broader ecosystem where businesses can grow and connect with audiences both locally and beyond.
