Dubai, United Arab Emirates– As the UAE approaches its 53rd Union Day, Barakat is launching the Fresh-Made in the UAE campaign to honor local heritage, production, and sustainability. The exclusive Union Day range is at the heart of the Fresh-Made in the UAE campaign, a limited edition product collection that presents traditional Emirati flavors with a modern twist.
This collection includes the Ghaf Smoothie and Ghaf Shot, made from sustainably sourced Ghaf leaves through a pioneering method developed by young Emirati innovator Ms. Salma Al Zaabi from Ras Al Khaimah supported by Khalifa Fund. UAE’s youngest twin chefs, Abdulrahman and Maitha, also contribute to the range with their Date & Chami Salad, a recipe that fuses traditional Emirati flavors with a contemporary culinary approach, reflecting the rich heritage of the UAE in each bite.
Barakat has also created additional products inspired by Union Day, such as the Emirates Flag Juice Pop, capturing the UAE’s iconic flag colors, and Kunafa Pistachio Ice Cream Bites, a fusion dessert that combines the beloved flavors of Kunafa and pistachio in delightful frozen treats. As a special offering for the celebration, exclusive gift baskets with the full Union Day range are available on the Barakat app, making thoughtful gifts that allow people to enjoy and share the unique flavors of the UAE.
“With Fresh-Made in the UAE, we pay tribute to our nation’s legacy by combining our commitment to fresh, high-quality products with the unique flavors and traditions of the UAE. This campaign highlights the potential of Emirati talent and celebrates local sustainability in every product.”, said Mr. Rashid Mohamed Alabbar, Board Member at Barakat.
This campaign highlights Barakat’s commitment to producing fresh, locally crafted goods and emphasizes the brand’s focus on sustainability and Emirati talent. Through its 100-mile initiative, Barakat demonstrates its dedication to minimizing environmental impact, sourcing ingredients locally, and offering unique, innovative products deeply rooted in UAE culture.
Through this campaign, Barakat invites everyone to celebrate Union Day by embracing the country’s diverse flavors, sustainability initiatives, and the boundless creativity of Emirati talent.
