Jeddah – -: Elaf Group, a leading hospitality group, officially launched today the “Joudyan King Road Hotel”, located on King Abdulaziz Road in Jeddah, which is the latest in its chain of luxury hotels spread across major cities in the Kingdom of Saudi Arabia, which is an exemplary model in presenting local culture in the world of hospitality, enriching guest experiences, and highlighting the diversity of Saudi cultural and civilizational identity, in line with the standards of this global industry.

This took place during an official opening ceremony organized by the group and attended by Mr. Yasser Bin Mahfouz, Chairman of the Board of Directors of SEDCO Holding Company, Dr. Abdul Raouf Manna, Chairman of the Board of Directors of Elaf Group, and Dr. Adel Ezzat, CEO of Elaf Group, in addition to the presence of an elite group of leaders in the tourism and hospitality sector, senior businessmen and investors, who were briefed on the hotel’s facilities and what it offers to its guests from inside and outside the Kingdom of Saudi Arabia, and its services that exceed expectations, and its commitment to the highest standards of quality.

During the opening ceremony, attendees learned about the hospitality services offered by the new hotel that exceed expectations, while adhering to the highest quality standards, as it provides unique hospitality experiences that reflect precision and attention to detail.

The hotel embodies the commitment of the Elaf Group to the characteristics of Saudi hospitality according to the highest standards, to be the first brand in providing an authentic Saudi hospitality experience with international standards.

By opening the hotel, the group confirms providing exceptional experiences for its guests, and building a comprehensive ecosystem that supports national tourism, in accordance with the goals of the Quality of Life Program (one of the programs of Saudi Vision 2030).

It also seeks during the next phase to open the Joudyan Hotel in several Saudi cities, after opening it in both Riyadh and Jeddah.

The Joudyan Hotel is distinguished by its strategic location near the waterfront (Corniche) and major shopping centers in Jeddah, making it a distinctive location that is easy to reach, and serves its guests by providing a unique accommodation experience.

The new hotel includes 76 hotel units, and includes all other facilities and services from restaurants and cafes, a business center, events conferences and exhibitions, in addition to a swimming pool, a fitness club and others.

Elaf is one of the leading companies that contribute significantly to leading the transformation of the tourism and hospitality sectors at the regional level, and is based on pioneering experiences that exceed 40 years, and owns hotels in: Makkah Al-Mukarramah, Madinah Al-Munawwarah, Jeddah, and Riyadh, all of which are distinguished by their strategic locations and distinguished services.

The group also enjoys a prestigious international position – especially in Islamic countries – in addition to its leadership in providing Hajj and Umrah services to the guests , according to the highest standards of efficiency and quality, and its distinction with employees with high skills in hotel services, and seeks in 2025 to be the largest Saudi brand in the field of hospitality

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