Riyadh-: Via Riyadh transformed into a vibrant culinary and musical haven on the evening of Friday, November 8, as over 700 guests flocked to the “Eats & Beats 2024” festival, hosted by Cool Inc in collaboration with Visit Saudi and The Chefz. This one-of-a-kind event delivered a delectable fusion of global cuisine, live music, and captivating entertainment.
The city’s most celebrated restaurants in Via Riyadh, including Scott’s, Spago, Madeo, chi SPACCA , and Raoul’s, curated a spectacular selection of dishes and expertly crafted cocktails designed to delight and surprise every palate. Guests embarked on an unforgettable culinary adventure, indulging in perfectly grilled meats that were tender and bursting with flavor alongside a vibrant medley of authentic Italian and Spanish dishes that sang with rich, robust flavors. They also enjoyed luxurious Eastern delicacies, each dish offering a unique taste experience. With every bite, diners were taken on a journey through a tapestry of harmonious global flavors, where each element worked in perfect synergy to create a memorable feast for the senses.
The experience went beyond just culinary delights. Via Riyadh was alive with the energy of over 20 live performers. The musical lineup was as diverse as the food, featuring dynamic duos, soulful saxophone melodies, and classical violin and cello performances. A captivating water drum show synchronized with DJ beats near the shimmering fountain added to the atmosphere, extending the festivities into the early hours of the morning. The night was further enhanced by stunning fire, light, and bubble shows that left the audience spellbound.
“Eats & Beats 2024” was more than just a festival; it was an unforgettable experience that combined the joys of food and entertainment. As the event comes to an end, Cool Inc eagerly looks forward and promises even more surprises and extraordinary flavors in a truly memorable setting.
