Third edition of Dubai’s biggest online shopping weekend witnessed steady increase in participating retailers and brands compared to last year
Thousands of shoppers enjoyed massive savings of up to 95 per cent off at over 85 brands spanning 8 diverse categories over 4 days
For the first time ever, the Great Online Sale announced an all-new immersive shopping experience this year featuring a virtual mall with exclusive additional savings, chance to win AED 100,000, and bonus cash prizes worth up to AED 50,000
Dubai, United Arab Emirates-: The recently concluded Great Online Sale has wrapped up another successful edition, demonstrating its pivotal role in fostering robust growth across Dubai’s expanding e-commerce sector. Organised by Dubai Festivals and Retail Establishment (DFRE), the city’s biggest online shopping weekend witnessed a steady increase in participating retailers compared to last year. Solidifying the city’s status as a global retail hub, thousands of shoppers enjoyed massive savings of up to 95 per cent off at over 85 brands spanning 8 diverse categories over 4 days.
For the first time ever, the Great Online Sale introduced an immersive shopping experience this year that enabled shoppers to explore a virtual mall featuring top brands, enjoy exclusive additional savings, enter a grand raffle for AED 100,000, and unlock bonus cash prizes worth up to AED 50,000. Thousands of users logged on to explore this exciting digital space, making it a standout edition for Dubai’s online retail industry.
Reflecting on the success of this year’s edition, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Dubai continues to lead the way in retail innovation, blending world-class shopping experiences with digital advancements. The Great Online Sale is testament to the rapid evolution of e-commerce in the region, bringing incredible value and convenience to shoppers while reinforcing Dubai’s position as the ultimate retail destination. Our strong partnerships with leading retailers played a crucial role in delivering yet another exceptional experience this year. This year’s edition saw a 20 per cent increase in participating retailers, reflecting the event’s growing impact on the industry and its role in driving Dubai’s retail economy forward. The introduction of the immersive virtual shopping experience added a brand-new dimension to Dubai’s diverse and dynamic online retail sector, supercharging the industry with innovative initiatives that enhance both online and in-store shopping experiences.”
Tamima Hamadeh, Head of Marketing UAE, Amazon commented: “We are proud to have partnered with Dubai Festivals and Retail Establishment for the third edition of the Great Online Sale this year, contributing to Dubai’s thriving online retail landscape. Through this collaboration, we were able to deliver value to even more customers across the UAE through our Amazon.ae Eid Sale, offering thousands of incredible deals from top local and international brands across more than 30 product categories, flexible payment solutions, instant bank discounts, as well as multiple convenient delivery options. During such a meaningful time of year, this is our way of promising a stress-free shopping experience that helps customers save both time and money, so they can fully embrace the season with their loved ones.”
Neeraj Teckchandan, CEO, Apparel Group, said: “The Great Online Sale 2025 has been a remarkable milestone for 6th Street, driving exceptional growth and reaffirming our leadership in digital retail. Through our valued partnership with DFRE, we were able to deliver a campaign that reflects our bold vision and continued focus on meaningful customer experiences – especially during key occasions like Eid. This collaboration stands as a clear example of how purposeful innovation, supported by strong public-private partnerships, can deliver measurable success and build lasting customer connections.”
The Great Online Sale was supported by Key Partner Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR), and talabat.
