GOAT to launch a limited-edition Emoji Menu this Friday!
Dubai – This Friday (6th October) on-trend indie burger joint GOAT is set to launch a menu crafted entirely in emojis. The limited-edition meals will be available exclusively on Deliveroo and Talabat, with the dishes presented solely through emojis, bypassing any need for written descriptions. Featuring a selection of two burger options, each served alongside a side of fries, hungry diners will need to decipher the emoji puzzle to interpret their orders based on visual hints like chili peppers, cheese wedges, and animal icons.
The homegrown concept, celebrated for its ingenious “park-and-dine system” that soared in popularity during the pandemic, is taking its creative efforts to the next level. With the launch of this inventive menu, it seeks to engage a younger, tech-savvy audience while infusing a touch of whimsical intrigue for those who may not be as fluent in the emoji language.
Sultan Kayed, Founder and Head Chef of GOAT expressed, “Our primary focus is on continuous menu innovation, and offering something new to our customers. We thought this would be a cool way to engage with our audience, we want them to have fun decoding their orders and discovering the flavours behind the emojis. It’s like a foodie’s game of charades, and we can’t wait for our customers to experience the tasty surprises we have in store.”
The GOAT Emoji Menu launches on Friday 6th October.
Available for delivery only on Deliveroo and Talabat.