Beloved Dubai hotel launches ‘Secret Concierge’ campaign and special Decade Series to honour its 10th Anniversary

Dubai, UAE-: DoubleTree by Hilton Dubai – Jumeirah Beach proudly celebrates a decade of passion, service, hospitality, and unforgettable experiences since opening its doors in 2014. Over the last 10 years, the hotel has embodied the warmth and generosity synonymous continuously redefining what it means to create memorable stays.

Marking this special milestone, the hotel’s “Timeless 10” campaign honors the last decade with a series of surprise experiences and exclusive moments, including dining treats, complimentary spa treatments, and more for select guests throughout the year.

The Secret Concierge: Unlocking Exclusive Surprises

The celebrations kicked off with the “Secret Concierge” campaign, a unique way to surprise and delight. Selected in-house guests were treated to curated, discreet concierge benefits delivered directly to their rooms or presented in person. Each week, a lucky guest received a personalized letter unveiling exclusive vouchers, from dining discounts at Gastro Kitchen and Areia Pool and Beach Club to indulgent Afternoon Tea experiences and complimentary spa therapies. This initiative has brought excitement and exclusivity to those staying with us, highlighting the magic of hospitality that defines DoubleTree by Hilton Dubai – Jumeirah Beach.

DecadeSeries: Celebrating Our Team’s Journey

In addition to these guest experiences, the hotel has launched a heartfelt social campaign, #DecadeSeries, spotlighting the remarkable team members who have been at the core of the hotel’s journey. This series brings forward personal stories and unique insights into the lives of our exceptional staff, celebrating the passion and dedication that have shaped countless guest experiences.

Elif Yazoglu, General Manager of DoubleTree by Hilton Dubai Jumeirah Beach, shares: “Our ‘Timeless 10’ campaign is both a tribute to our guests and a celebration of our incredible team, who embody the spirit of hospitality every day. We invite everyone to join us in honoring this milestone through exclusive offers, nostalgic moments, and heartfelt stories, as we look forward to the next decade of excellence.”

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