Dubai : DoubleTree by Hilton Dubai – Jumeirah Beach proudly announces the appointment of Neelam Bhika as General Manager. With almost two decades of experience in the hospitality industry, Neelam brings a strong track record in operational leadership, commercial performance, and guest experience excellence to the role.
Neelam joined the property following senior leadership roles across Hilton and other global hospitality brands, bringing extensive experience from both Dubai and Doha. Most recently, she served as Director of Operations at Hilton Doha and previously as Cluster Commercial Director at Aleph Doha Residences, Curio Collection by Hilton. Throughout her career, she has led complex resort and city hotel operations, driven revenue growth and market share gains, and supported major milestones including large-scale capital projects, flagship hotel openings and global events such as FIFA World Cup 2022. Her achievements have been recognised through multiple industry and internal accolades, including Commercial Leader of the Year (AP&T 2022), and the Shaping the Future Award for innovative commercial initiatives.
Recognised for building high-performing teams and driving results, Neelam brings a disciplined, yet people-first leadership approach rooted in accountability, clarity, and operational excellence. Her ability to translate guest experience into sustained commercial performance, combined with a hands-on management style and strong strategic judgement, has enabled her to lead complex operations, deliver change and mentor future leaders. This balanced perspective positions her well to guide DoubleTree by Hilton Dubai – Jumeirah Beach through its next phase of growth.
“I am proud to step into the role of General Manager at DoubleTree by Hilton Dubai – Jumeirah Beach,” said Neelam Bhika. “This hotel has strong foundations, and its greatest strength is its people. I am excited to lead alongside the team, build on what is already working well, and continue elevating both the guest and colleague experience. Creating an environment where our team members feel trusted, empowered, and motivated to grow will be key to our continued success.”
In her role as General Manager, Neelam will lead all aspects of hotel operations, with a focus on enhancing guest experience, strengthening commercial performance and fostering a collaborative, high-performance culture across the hotel.
