An exclusive collection inspired by the comfort of at-home dining
Foodies across the UAE are about to experience an all-new meaning of comfort with Deliveroo’s first-ever clothing line, DRiP. The limited-edition athleisure merchandise will officially drop on the 5th of February, only at Dubai’s Number One Vintage & Thrift Store, Digg.it. Deliveroo’s exclusive collection adds a signature piece to any look through a range of effortlessly cool hoodies, t-shirts, ultra-comfy socks and an all-cosy, sporty jumpsuit. Comfort, previously offered by the award-winning aggregator through its premium food delivery service, now gets a whole-new ‘wearable’ dimension with DRiP.
Deliveroo’s curated DRiP collection is set to drop at Digg.it, a local concept store known for being a fashion sanctuary for enthusiasts of 90’s hip-hop culture. Starting at 4 PM on February 5th, DRiP will officially launch at Digg.it, where limited stock of the exclusive designs will be up for grabs. Customers dropping by Digg.it for the launch can also enjoy live DJ music and graffiti, as well as food from Project Chaiwala until 9 PM.
The burst of comfort that comes from changing into casual wear during the wait for one’s food delivery, was the core inspiration behind the stylish athleisure collection. The collection includes a range of hoodies priced at AED 160, socks for AED 30, t-shirts for AED 70, and jumpsuits for AED 170. The collection features miniature food icons across select DRiP merchandise to design a range of looks for a true food lover’s OOTD.
Spreading comfort in the cosiest of ways, Deliveroo’s limited-edition collection is available for hip foodies of the UAE only at Digg.it. With DRiP, not only is Deliveroo delivering comfort right to one’s doorstep but is now making it possible to wear it too.