Nestled within its own private tropical oasis on Dubai’s popular JBR, the iconic beach club welcomes guests to experience the first phase of its new venue
Dubai, UAE-: COVEBEACH, Dubai’s original, premium beach club brand, will be opening the doors to the first phase of its new location on JBR on Friday 26th July. The stunning new space, located at La Vie, will be welcoming guests to dine for lunch and dinner in its brand-new restaurant concept, SIERRA by COVEBEACH. Featuring an elegant sushi bar, interactive fish market, and dry-ager, guests can immerse themselves in a vibrant dining experience and indulge in freshly prepared specialities.
Reflecting its name, which translates to ‘peaks’ in Spanish, SIERRA by COVEBEACH sits at the pinnacle of the new beach club overlooking vistas of the Arabian Gulf. With a capacity to seat 146 guests, SIERRA provides a sophisticated dining ambiance, offering a menu that showcases Dubai’s iconic and much-loved dishes, such as Burrata Di Puglia, Wagyu Beef Tartare, Black Truffle & Caviar, Lobster Pasta, Greek Salad, and many more.
Sushi enthusiasts visiting COVEBEACH will be thrilled to discover that the centrepiece of the new restaurant is a live sushi bar, showcasing a wide variety of sushi, including COVEBEACH signature rolls the spicy tuna, dynamite, and salmon & crab tempura. Building on the immense popularity of COVEBEACH’s sushi over the past nine years, the culinary team has dedicated significant time and effort to elevate and expand its sushi offer. With this iconic food menu comes a perfectly paired beverage programme, including an extensive selection of premium wines.
Stepping out onto the SIERRA lounge, guests can enjoy shisha, drinks and bites, whilst overlooking stunning views of Ain Dubai. When the cooler months roll in, this lounge is set to be a popular spot for those looking to enjoy the breathtaking sunsets. Beyond this point, and part of the first phase, one of COVEBEACH’s pools has also opened – the Moët pool – which will welcome all ages to cool off during the summer. Here guests can choose to relax in one of the many lounge options, from sunbeds to cabanas, and enjoy poolside service from the SIERRA by COVEBEACH pool menu.
Adel Ghazzawi, co-founder of COVEBEACH comments, “We have well and truly built a legacy in Dubai and I am proud to say that we are the only beach club that has been able to reinvent itself three times in this amazing and innovative city. We are delighted to welcome our guests to the third edition of COVEBEACH and offer people a flavour of our new identity with SIERRA. Looking towards the last quarter of the year, we will evolve once more by opening the doors to the second phase of the new beach club, welcoming back the return of our iconic large scale parties. At COVEBEACH we are committed to providing an exceptional end-to-end experience, and we are confident that our guests will experience that and so much more at our new venue; from our food and beverage to our signature activations, we are firmly back, and we can’t wait to celebrate with everyone very soon”.
Those visiting the new venue can expect to see familiar faces as COVEBEACH’s dedicated staff have all transitioned to the new property, ensuring a seamless and consistent experience. Guest can also expect the same culinary excellence as the menu of SIERRA by COVEBEACH is the brainchild of Executive Head Chef, Nasser Fouad Laziri, who has earned a reputation for his progressive and innovative culinary expertise during his 20-year career in the world of fine dining. Chef Nasser continues to push culinary boundaries, surprising and delighting residents and tourists who flock to the ever-popular beach club for an elevated dining experience.
After summer, the excitement will be kept alive as the second phase of COVEBEACH is set to launch. This impressive and expansive space will boast an additional adult only pool, private cabana pools, luxurious beachside lounge, and seating areas. Dubai’s most iconic beach club will be back in full force, in time for the new season.
Firmly established as one of Dubai’s best beach clubs, welcoming more than 1.5 million guests since its inception, COVEBEACH holds a special place in the hearts of residents and tourists worldwide. Renowned for its 360° offer delivering exceptional experiences across programming, entertainment, luxury, culture, and F&B, the brand continues to innovate, evolve, and set the standard for excellence in beach club hospitality.
SIERRA by COVEBEACH
Weekdays (Monday to Thursday): 12:00pm to 11:30pm
Weekend (Friday to Sunday): 12:00pm to 12:00am/ midnight
COVEBEACH Moët pool
Opening times: Daily from 10am until sunset (6:30pm/ 7pm)
Sunbeds starting from:
AED 200 (fully redeemable) on weekdays except Wednesday (Monday, Tuesday, Thursday and Friday)
AED 300 (fully redeemable) on weekends and Wednesday (Wednesday, Saturday and Sunday)
- The above prices are special Summer prices
