Trade portal will support travel agents over the upcoming wave period
Consumer-friendly website launched to enhance bookings following maiden call in Dubai this week
Dubai, UAE – -: Award-winning global cruise line Celestyal has enhanced its digital booking infrastructure with the launch of a trade portal to support travel agents as well as introducing a more consumer-friendly website to further support the brand’s expansion into the Arabian Gulf region.
Launched globally on December 10, ‘The Celestyal Compass’ will incorporate a new learning platform called ‘Celestyal Campus’. This will include training modules focusing on areas such as an overview of the brand, life onboard its two-ship fleet, key itinerary information, shore excursions and advice on how to grow sales. The more modules that agents complete the more stars they will earn, resulting in exclusive benefits from Celestyal.
‘The Celestyal Compass’, will also be a single reference point for agents to find all marketing assets and information on the latest offers and campaigns. Agents can sign up at CelestyalCompass.com.
Tim Locke, Director, E-Commerce at Celestyal, said: “The launch of ‘The Celestyal Compass’ is a milestone moment in both our digital and trade strategy. It includes everything that agent partners – who we are calling our ‘Celestyal Navigators’ – need to learn about our ships and the onboard experience, itineraries and much more, all at their fingertips in an easy-to-use platform. And, by launching in time for wave, we’re giving agents the best possible chance of boosting their sales during this key time of year.”
Additionally, Celestyal has introduced a new consumer-facing website, as part of its plans to boost its digital presence and deliver on its commitment to continually invest in their ways of working with the trade. The new site will offer more resources, an improved educational user navigation and a personalised experience.
The new platform introduces several key features designed to enhance the customer experience and simplify the booking process. Central to this is the ‘frictionless booking system’ and ‘personalised customer journeys’, which improve site navigation and allow users to explore areas of interest in greater depth. A dynamic new homepage guides visitors through the Celestyal destination hub, leading to detailed itineraries and creating a smoother, more enjoyable booking experience.
An improved itinerary search tool will deliver tailored results based on guests’ preferences and an AI-powered CelestyalPay option will allow guests to plan their pre-purchased specialty food and drinks tab based on their predicted consumption, in order to receive a top-up bonus amount from the cruise line.
The site also offers enhanced destination content to inspire and inform users throughout their journey, while its mobile-first design ensures a fully optimised experience across all devices.
