Jeddah, Saudi Arabia – -– As Saudi Arabia accelerates its sustainable mobility journey, Al-Futtaim Electric Mobility Company and BYD, the world’s leading manufacturer of New Energy Vehicles (NEVs), have taken a pivotal step forward by launching their second showroom in the Kingdom, right in the heart of Jeddah. Following the successful launch in Riyadh earlier this year, the Jeddah showroom represents a strategic step in BYD’s ongoing ‘Closer to You’ strategy, aiming to bring greener mobility closer to customers and drive wider, mainstream adoption across the region.
BYD has firmly established itself as the world’s top-selling New Energy Vehicle (NEV) manufacturer and the number one overall brand in China with a dominant market share of 13.5%. It is also the only manufacturer to have pioneered two technologies in-house – its proprietary Blade Battery, considered the safest and most efficient battery technology, and the Dual Mode Intelligent (DM-i) for long-range plug-in hybrids. With nearly 25,000 patents, BYD stands at the forefront of technological innovation, perfectly aligning with the vision and ambition of Saudi Arabia to build a thriving economy on the pillars of technology, innovation, and sustainable development.
With a firm commitment to minimising carbon emissions and promoting environmentally sustainable transportation, Al-Futtaim Electric Mobility aims to become a driving force in Saudi Arabia’s transition to electric vehicles. The company offers a fully integrated EV ecosystem, with 96% of certified parts available in KSA and vehicles serviced by highly trained e-mobility technicians certified by the global authority – Institute of the Motor Industry (IMI).
Located at the Auto Mall, this new showroom in Jeddah is poised to become a key destination for customers to explore a wide range of BYD’s state-of-the-art electric and plug-in hybrid vehicles in the Kingdom. The showroom will showcase BYD’s all-electric models, including the high-performance BYD SEAL, the luxurious BYD HAN, and the versatile BYD ATTO 3, as well as the innovative plug-in hybrid models BYD SONG PLUS and BYD QIN PLUS
Badr Khojandi, General Manager of BYD KSA, stated, “We are thrilled to open our new showroom in Jeddah, a city known for its vibrant community and forward-thinking mindset. We are not only expanding our footprint in Saudi Arabia but also connecting with a market ready to embrace future mobility. Since our launch in the country, the BYD KSA website has seen over 2.5 million visits, and in Jeddah alone, more than 1000 test drives have taken place. These numbers reflect a clear demand for advanced, sustainable driving.
Being a data driven company with a strong focus on customer-centricity, we regularly run Brand Surveys, and the results have shown that we are ahead of many established Japanese and American brands and other Chinese automakers in key areas like ‘making technically advanced cars’ and ‘attractive interior design’ – with the brand equity and awareness distinctively driven by Jeddah’s audience. We’re confident that BYD’s range of electric and plug-in hybrid vehicles will continue to resonate strongly with Jeddah’s dynamic, tech-savvy community.”
Guests at the showroom opening had the opportunity to take part in exclusive test drives, allowing them to first-hand experience the superior performance, cutting-edge technology, and advanced safety features of BYD’s vehicles.
