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Home»Food Retail»Bühler committed to Saudi Arabia’s national food security goals
Food Retail

Bühler committed to Saudi Arabia’s national food security goals

Eat 'N StaysBy Eat 'N StaysMarch 12, 2023No Comments3 Mins Read36 Views
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Mohamed Jebabra, Country manager at buhler Group, Saudi Arabia
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The Bühler Group supports Saudi Arabia’s aim to achieve national food security, considering also the international challenges impacting this vital sector. “We provide unique and innovative solutions, aligning the highest technical standards and sustainable developmental concepts in line with the national goals of the Kingdom’s Vision 2030,” said country manager Mohamed Jebabra. Projects developed to date cover staple food products like wheat, rice and other grains, and extend to the feed industry.
Bühler has a long heritage in Saudi Arabia and claims it is well positioned to assist with the national food security drive by the government. It was established in 1978 in Jeddah, partnering with a local company to gain insight into the grain, mill and silo sector.

Barely a decade later, Bühler relocated to the capital Riyadh and qualified for a foreign investment license in 2001. It quickly became recognized as an essential partner in food security projects in the Kingdom.
From a global perspective, Bühler has more than 145 branches and offices worldwide. It is a family business established 160 years ago, with the fourth generation of founders still on the board. “Our heritage and passion is to serve society and industry, supplying high-quality products that comply with global specifications,” said Jebabra.
Bühler’s high-capacity equipment ranges from extruders to mixers, grinders, coolers, plansifters, conveyors, belts and hammers. The group has collaborated with some of the biggest private sector companies in Saudi Arabia, including Arabian Agricultural Services Company and Al-Marai for their value chain from grains to meat production and other food products.

“For many years, General Food Security Authority (formerly known as SAGO) was our main and biggest customer in the Middle East and Africa in terms of grain terminals and modern mills, operating with the highest production parameters, modern technologies and best quality,” said Jebabra. This relationship has seen Bühler being responsible for more than 60 percent of SAGO projects.
From the early stages of any project, Bühler assembles an experienced team to determine the project requirements and specifications. It designs and delivers high-quality machines and installs and commissions all equipment. It provides a manager to oversee any after-sales requirements and 24/7 maintenance.
The group also contributes to youth training and skills development in the Kingdom and developing the capabilities of local citizens. “We have a social responsibility to uplift and empower Saudi society,” said Jebabra. Bühler has developed a three-year technical program to equip the youth with the necessary qualifications and training to enter the labor market.

 

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