Azerbaijan is being showcased for the first time as part of its Global Destination Partnership with the International Ski and Snowboard Federation (FIS) at FIS Nordic Combined World Cup event in Ruka, Finland. This marks the official launch of the partnership’s activation phase, highlighting Azerbaijan’s commitment to strengthening its presence in the global winter sports arena.
As a Global Destination Partner, Azerbaijan will ensure international presence across the event through jointly coordinated efforts, supporting broader engagement with international audiences. This collaboration aims to present Azerbaijan as a dynamic tourism destination, expand awareness of the country’s winter tourism offerings, and build long-term engagement with international audiences.
Azerbaijan’s debut presence at the FIS Nordic Combined World Cup event serves as an important step, laying the foundation for expanded cooperation and strengthened global recognition during the 2025/26 winter season and beyond.
