Our Picks
For travelers seeking a distinctive summer escape, Japan’s Tohoku region combines vibrant festivals, deeply rooted traditions, and interactive cultural activities. Located in northern Japan, the region is known for its cooler summer temperatures and a wide range of experiences away from Japan’s major cities, making it an appealing destination during the peak travel season. Early August is the ideal time to visit, as major summer festivals take place across Aomori, Akita, and Yamagata prefectures. Each presents a different experience, from giant illuminated floats to lantern-balancing performances reaching 12 meters, and large-scale dance parades, all rooted in traditions passed down through generations. Beyond the festivals,…














