Alain Trefois joins as GM of OBLU NATURE Helengeli by SENTIDO and Mohammed Belhacen as Cluster Director of Revenue for Atmosphere Hotels & Resorts and COLOURS OF OBLU brands
Maldives, December 2024 – Atmosphere Core, an international hospitality company, has announced two strategic appointments to its leadership team. Alain Camille Trefois joins as the General Manager at OBLU NATURE Helengeli by SENTIDO, a 4-star superior resort and renowned diver’s paradise. While, Mohammed Belhacen takes over the role of Cluster Director of Revenue for Atmosphere Hotels & Resorts and COLOURS OF OBLU brands.
Alain Trefois Appointed General Manager of OBLU NATURE Helengeli by SENTIDO
With an impressive four decades of experience in hospitality operations, Alain Trefois is set to lead the team at Helengeli Island. Throughout his distinguished career, Alain has held senior leadership roles with renowned international brands across Belgium, France, the Maldives, Spain, Switzerland, and the UK.
His expertise spans luxury hotel and resort operations, including food and beverage, rooms division, and spa and wellness. He is renowned for transforming properties into award-winning destinations and fostering high-performing teams. A native of Belgium, Alain exemplifies global citizenship, speaking Dutch, English, French, Spanish, and German fluently. His multicultural outlook is a key strength in hospitality and team leadership.
Commenting on his new role, Alain says, “Rooted in nature, Helengeli Island boasts an unparalleled house reef and exceptional channel diving, offering a unique experience. The island’s relaxed, laid-back charm deeply resonates with me. I am eager to enhance our services at OBLU NATURE Helengeli, crafting unforgettable moments for global travellers. My hands-on approach ensures I am always there for my team, enabling us to solve challenges creatively, grow professionally, and achieve success together”.
Mohammed Belhacen Appointed Cluster Director of Revenue Overseeing Seven Resorts
Mohammed Belhacen joins Atmosphere Core’s corporate team as the Cluster Director of Revenue for Atmosphere Hotels & Resorts and COLOURS OF OBLU brands. A French national with extensive global experience, Mohammed has built an illustrious career in revenue management, working across Canada, France, Morocco, Switzerland, and the UK. He has successfully implemented revenue strategies for a range of properties, from luxury to midscale, excelling in both leisure and group-focused markets.
With a reputation for cultivating a revenue-focused mindset within teams, Mohammed has held senior leadership roles with prestigious international brands. Most recently, he served as Senior Multi-Hotel Director of Revenue for Four Seasons Hotels & Resorts, overseeing its Moroccan portfolio.
In his new role, Mohammed Belhacen will draw upon his deep expertise in revenue optimisation, market analytics, and strategic forecasting to enhance profitability and drive long-term growth across the seven resorts under his remit. “Revenue management is all about finding the perfect balance”, says Mohammed Belhacen. “From optimising pricing structures to filling the gaps in occupancy, every element must align seamlessly. I am eager to harness my global expertise, working collaboratively with the teams, to create innovative strategies that drive success for these stunning resorts”.
Ashwin Handa, Senior Vice President of Operations at Atmosphere Core, said “At Atmosphere Core, we strive to create a culture built around the ethos of Joy of Giving. Thus, empowering our teams to deliver meaningful experiences that resonate with our guests. Alain’s remarkable ability to inspire teams and elevate operations, along with Mohammed’s expertise in revenue management, will play a pivotal role in elevating our guest journeys and driving sustainable growth across our resorts.“
