Abha : Asir is welcoming visitors this summer as one of the featured destinations in the Saudi Summer 2026 program, launched by the Saudi Tourism Authority under the slogan “Our Summer, Our Way.” The initiative offers a well-rounded getaway shaped by mild weather, stunning natural landscapes, deep cultural heritage, and a variety of activities designed for families, children, and adventure lovers alike.
With summer vacations becoming increasingly focused on destinations that keep children engaged, Asir stands out for the breadth of experiences it offers. Young visitors can enjoy easy mountain hikes, visits to parks and gardens, outdoor recreation, and opportunities to learn about traditional crafts and arts. They can also capture memorable moments through scenic views across clouds and highlands. In addition, seasonal events and family-focused activities add a more distinctive feel than conventional summer trips.
Abha provides an ideal starting point for families, offering a pleasant climate along with inviting cafés and open gardens. Al-Soudah is a top choice for nature lovers, where visitors can experience forests, mountain peaks, misty atmospheres, and panoramic vistas that create the sensation of being above the clouds. For a journey into authentic heritage, Rijal Almaa takes families back in time with its stone buildings, traditional houses, and bustling markets that reflect Asir’s unique identity.
Families can also explore Al-Habla, known for its breathtaking mountain views and adventures suitable for all ages. Throughout Asir, the region’s villages and traditional markets provide children with a hands-on way to discover local culture—through traditional clothing, colors, crafts, regional cuisine, and everyday life. The result is a trip that is both educational and entertaining.
To support trip planning, the Saudi Tourism Authority launched the Saudi Summer Offers 2026 platform under the slogan “Offers Now and Later,” in partnership with more than 50 private tourism partners. The platform consolidates offers for flights, accommodations, summer programs, and activities across key destinations in a single digital space. Discounts can reach up to 25% on flights or lodging, alongside free activities for children and additional benefits for longer stays.
From Asir’s mountain peaks to the heritage alleys of Rijal Almaa, from Abha’s gardens to outdoor experiences built for families, Asir offers a complete summer story—one where children play, families unwind, and memories last far beyond the trip, making it a summer chosen “just the way they like it.”
