Riyadh, Kingdom of Saudi Arabia-: ASFAR, the Saudi tourism investment company, a PIF company, announced a landmark partnership with the Sharqia Development Authority (SDA) to develop Al Khobar’s Southern Corniche into a premier destination for both local and international visitors. Unveiled at Cityscape Global in Riyadh, this agreement underscores ASFAR’s commitment to Al Khobar, one of ASFAR’s promising cities.
Baheej Tourism Development Company, a joint venture between ASFAR, the Saudi tourism investment company, and the Tamimi-AWN Alliance, will spearhead this visionary project, spanning 414,000 square meters and including a 3-kilometer Corniche with a 10-hectare fishing harbor. This transformative endeavor aims to elevate urban living standards, expand tourism offerings, and position Al Khobar as a sustainable, globally recognized destination. Designed to cater to the local community, marine enthusiasts, and young adults, the project will offer a vibrant mix of entertainment and marine-focused experiences, creating an interactive marina community.
Expressing shared excitement, Eng. Omar Bin Saleh Al-Abdullatif, CEO of Sharqia Development Authority, stated: “Our collaboration with ASFAR and Baheej is a pivotal step in transforming Al Khobar into a world-class tourism and innovation hub, building on its recent recognition as one of Saudi Arabia’s smart cities. This agreement reflects our commitment to enhancing quality of life and creating spaces where culture, technology, and sustainability converge, showcasing the rich heritage of the Eastern Province. Together, we are establishing Al Khobar as a landmark destination that aligns with Vision 2030’s aspirations for sustainable development, economic diversification, and a progressive, smart future for Saudi Arabia.”
The project will integrate smart city technologies and green spaces, prioritizing resource efficiency and minimal environmental impact. Public areas will feature pedestrian walkways, recreational zones, and expanded waterfront access, significantly enhancing Al Khobar’s urban fabric.
Norah Al-Tamimi, CEO of Baheej, commented: “At Baheej, we are dedicated to bringing Al Khobar’s Southern Corniche to life as a premier destination that merges heritage with innovation. This project is more than a development—it’s an opportunity to revitalize the area, integrate with the North Khobar Corniche and Shamalia, and mobilize multi-transit models to encourage alternate mobility options. By focusing on regionalizing the destination to attract GCC tourists and differentiating it from other developments, we’re building a destination that enhances Al Khobar’s appeal and drives sustainable growth for the region.”
As part of Saudi Arabia’s Vision 2030 and Quality of Life 2030 program, this unique project combines modern amenities with cultural heritage, establishing Al Khobar as a key driver of economic diversification and social development in the Eastern Province.
Commenting on the partnership, Dr. Fahad bin Mushayt, CEO of ASFAR, said: “From the vibrant shores of Yanbu to the promising coast of the Eastern Province, ASFAR is transforming Saudi Arabia’s tourism landscape through strategic co-investments with the private and public sectors, unlocking the full potential of the Kingdom’s cities. Our partnership with the Sharqia Development Authority underscores ASFAR’s dedication to creating high-impact destinations that empower local suppliers, support SMEs, and drive sustainable economic growth. By leveraging digital innovation and visionary collaborations, we are shaping Al Khobar into a dynamic, future-ready destination that aligns seamlessly with Vision 2030’s tourism and sustainability aspirations.”
This strategic agreement further solidifies ASFAR’s commitment to building high-impact partnerships that bring Vision 2030 to life. By transforming promising cities into vibrant destinations, ASFAR is setting new standards for visitor engagement and tourism excellence, contributing to the Kingdom’s goal of welcoming 150 million visitors annually by 2030.
