• Renowned Japanese artist Yayoi Kusama’s captivating art installation evokes immersive self-reflection. 
  • A transformative experience: AlUla Wellness Festival offers exclusive access to Kusama’s infinity room. 

AlUla, Saudi Arabia – :  

AlUla Wellness Festival presents an extraordinary journey into a world of infinite reflections as Japanese artist Yayoi Kusama showcases “Brilliance of the Souls (2014)”, an immersive art installation that mesmerised and captivated visitors at the AlUla Wellness Festival 2023, which took place from October 19th until November 4th, 2023.

‘Brilliance of the Souls’ is part of Kusama’s renowned Infinity Mirror Room series and marks the appearance of the iconic artist in Saudi Arabia’s AlUla. This dazzling art installation invites attendees to step inside a room that transcended conventional boundaries, offering an unparalleled sensory experience.

Born in 1929 in Matsumoto, Japan, Kusama is a globally celebrated artist known for her multifaceted creative practice, spanning installation, painting, sculpture, fashion design, and literature. Since the 1970s, she has been based in Tokyo, where her work continues to garner international acclaim. 

Visitors will have the exclusive opportunity to immerse themselves in Kusama’s mesmerising Infinity Mirror Room until December 31st, 2023. The exhibition is a testament to the AlUla Wellness Festival’s commitment to providing unique and transformative activities in wellness, art, culture, and music. This immersive exhibition perfectly activates all senses for an unforgettable experience. 

Having returned for its third edition, the AlUla Wellness Festival offered guests a holistic retreat in the tranquil historic surroundings of AlUla. This place, formerly a major waystop on the ancient incense trade route, has historically provided rest and revitalisation for travelers from diverse lands.

The AlUla Wellness Festival honored this legacy by gathering global yoga, meditation, and wellness practitioners alongside local talents, creating an anticipated wellness journey.

One of the highlights was the return of Five Senses Sanctuary, which, much like ‘Brilliance of the Souls,’ offered experiences that touches and activates all five senses. It featured sensory wellness experiences, from yoga to salt room therapy, as well as inspiring talks from leading local and regional experts.

The Yayoi Kusama presented ‘Brilliance of the Souls,’ art installation marked the first art exhibition in the AlUla Moments’ new calendar, which continue to shine a light on AlUla’s vibrant cultural landscape.  

Set the calendar for the AlUla Art Festival, which is about to take place from February 8 to March 2, 2024. This celebration of arts and culture will offer yet another opportunity for visitors to immerse themselves in the rich tapestry of AlUla’s heritage and artistic expression.  

With more captivating experiences to come, AlUla solidifies its position as a hub for arts, culture, and wellness on the global stage. 

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