A new resort club in partnership with Missoni has launched at the Verdura Resort, the Rocco Forte Hotels address located on the southern coast of Sicily. The project sees the Italian brand bring its iconic designs to Verdura Resort just in time for the 2024 summer season. Set on 230 hectares of sun-kissed Mediterranean coastline, Verdura Resort is the perfect backdrop for classic Missoni patterns that pay homage to the Dolce Vita.
The Missoni Resort Club at Verdura will see the hotel beach entirely customised with the iconic motifs and colours of the fashion brand. From sun loungers to chairs to cabanas, every element of the beach club’s design will reflect the hotel’s Mediterranean surroundings in a mixture of enchanting blue and green hues. Inside the resort, guests will also find the Missoni pop-up store, a single-brand boutique where they can browse carefully selected pieces that harmonise with the beach club aesthetic.
With a shared belief in tradition and quality, the collaboration between Missoni and Rocco Forte Hotels is a natural extension of the brands shared identity around Italian craftsmanship and international allure. Every element of the club’s design combines Missoni’s creative energy with the sophistication and luxury of Verdura Resort.
The partnership extends from beach, to boutique, to bar, where fashion savvy guests will spot the “Missoni and Verdura Resort” cocktail list. Expertly crafted by the Verdura Resort mixologists, the cocktails are inspired by the abundant nature of the island and the artistic flare of Missoni. Available at both the pool bar and beach bar, each drink is made with local Sicilian ingredients, including those grown on the of the Rocco Forte Hotels estate farm in Agrigento.
