AI drives privacy transformation: 92% of KSA organizations have expanded their privacy programs and 92% plan to invest more, pointing to how critical privacy is to scaling AI responsibly.
Governance evolves for the AI-era: KSA Organizations are facing new challenges in data governance and management as they evolve to meet the needs of AI. 73% struggle to efficiently access high-quality data, highlighting the urgent need for better data hygiene, understanding, transparency, and oversight to build and maintain trust.
Cross-border data flows: While there is growing demand for data localization (89%), most say it limits their ability to offer seamless services across markets, and 88% support more harmonized international data transfer rules.
Riyadh : Cisco (NASDAQ: CSCO), the worldwide leader in networking and security, unveiled KSA results of its 2026 Data and Privacy Benchmark Study, showing a striking shift in how organizations approach data privacy and governance. As AI adoption accelerates, nearly all companies are expanding privacy programs and governance frameworks to protect their data and innovate at scale. The growing demand for high-quality data to power AI is exposing gaps in oversight, and raising the stakes for trust, security, and competitiveness. The bottom line: for organizations to succeed in the AI-era, scalable and responsible AI strategies must be built through a mature, integrated approach to privacy and data governance.
Cisco surveyed 5,200 IT, technology, and security professionals with data privacy responsibilities across 12 markets* worldwide, including Saudi Arabia. The study reveals AI as the primary catalyst driving 92% of KSA companies to report expanded privacy programs, with 92% planning further investment to keep up with the complexity of AI systems and expectations of customers and regulators. Notably, 46% of organizations surveyed spent at least $5 million on their privacy programs in the past year.
AI Raises the Bar for Privacy and Trust, But Governance Is Still Evolving
An overwhelming 97% of KSA organizations report that robust privacy frameworks unlock AI agility and innovation, and 97% recognize privacy is essential for building customer trust in AI-powered services.
The report points to a deep structural shift, where trust is no longer established simply by meeting regulatory requirements. Data governance is now seen as a strategic business enabler with all surveyed organizations in KSA reporting at least one tangible benefit from their privacy initiatives, such as enhanced agility, innovation, and greater customer loyalty. Half of the survey organizations in the Kingdom say that clear communication about how data is collected and used is the most effective way to build customer confidence.
With this momentum, governance is evolving to meet the needs of this changing landscape. Many organizations are still working to define and establish the governance structures required to manage AI responsibly at scale. While 3 in 4 organizations report having a dedicated AI governance body in place, only 19% describe these structures as mature. And, as AI systems draw from increasingly complex and distributed datasets, 65% of organizations struggle to access relevant, high-quality data efficiently.
Jelena De Lannoy, EMEA Privacy Officer at Cisco, commented: “As organizations in Saudi Arabia accelerate AI adoption, embedding strong privacy principles and ensuring high data quality are now strategic imperatives for the growth of digital economy, in line with the goals of Saudi Vision 2030. When data protection and data governance are prioritized, businesses are empowered to innovate confidently with AI, drive growth, and deliver greater value to their customers.”
AI Sparks Global Data Flow Challenges
While around 74% of respondents in KSA are generally positive about data privacy laws, there is a growing push to streamline and update data requirements.
The study found that 89% of organizations surveyed face heightened demand for data localization. 77% of organizations say data localization adds cost, complexity, and risk to cross-border service delivery. Further, 78% report these requirements limit their ability to offer seamless 24/7 service across markets.
“To capture the potential of AI, organizations are advocating for a shift toward harmonized international standards,” said Harvey Jang, Cisco Vice President and Chief Privacy Officer. “They recognize that global consistency is an economic necessity to ensure data can flow securely while maintaining the high standards of protection required for trust.”
Building Trust and Innovation in the AI Era
To successfully evolve from reactive compliance to a proactive approach, the data shows that companies should invest in robust data infrastructure, prioritizing transparency, and embedding security and privacy throughout AI initiatives. Organizations should make informed decisions about data localization, establish strong AI governance, and empower their teams with comprehensive training and safeguards. These concrete actions are crucial for building enduring trust, driving responsible innovation, and ultimately thriving in the dynamic, AI-driven digital economy.
