From breathtaking alpine heights to fairy-tale forests – discover why Switzerland’s hidden gem is the season’s most exclusive escape
Dubai : If you are dreaming of trading the desert dunes for snow-capped peaks this winter, look no further than Graubunden. Known as Switzerland’s best-kept secret, this region is the perfect intersection of raw nature and refined luxury. It is where the glamour of St. Moritz meets the quiet serenity of hidden valleys, a place where you can shop for diamonds in the morning and retreat to a thermal sanctuary by sunset.
Here are the six most exclusive experiences to book in Graubünden this festive season.
1. A Private Winter Wonderland at The Magic Forest
If you are traveling with family, the Zauberwald (Magic Forest) in Lenzerheide is a must-visit. For two weeks in December, the forest is transformed into an open-air festival of light and sound.
This is not just a walk in the woods; it is an immersive art installation. With curated light shows, classical music concerts, and a program designed specifically to entertain children, it offers a magical evening out in the crisp mountain air.
Stay at: Valbella Resort, Hotel Krone
2. Skiing Fit for Royalty
There is a reason Davos Klosters has been the winter destination of choice for royals for generations. It offers a blend of tradition and privacy that is hard to find elsewhere. The area spans six mountains with over 300km of slopes. For a classic, prestigious experience, head to Parsenn.
For those seeking thrills, Jakobshorn offers vibrant snow parks. If you prefer solitude over crowds, the slopes of Pischa and Rinerhorn offer untouched landscapes perfect for private snowshoeing tours away from the public eye.
Stay at: AlpenGold Hotel, Hard Rock Hotel, Hotel Seehof Davos
3. Luxury & Duty-Free Shopping
St. Moritz’s Via Serlas is one of Switzerland’s best-known shopping streets, featuring international brands such as Hermès, Cartier, Bulgari, and Versace. In the style of a traditional Swiss chalet village, the Landquart Fashion Outlet is only a 60-minute drive from Zurich and offers more than 160 designer sports, outdoor and lifestyle brands at attractive prices. In addition, Samnaun, a designated duty-free area, offers a wide range of shops selling perfumes, jewellery, cosmetics, and other premium products.
Stay at: Chasa Montana Alpine Luxury Hideaway, Grace La Margna Hotel, Kulm Hotel, Hotel Laudinella
4. The Ultimate Family Playground
Traveling with a large family? Graubunden excels in multi-generational hospitality. The Madrisa mountain is fully dedicated to families, ensuring that children, parents, and grandparents can enjoy the snow together safely and inclusively.
To ensure seamless logistics, look into The AlpenGold Hotel’s Alpine Family Package, which curates accommodation and activities specifically for family units.
Stay at: AlpenGold Hotel, Hard Rock Hotel, Hotel Seehof Davos
5. Fine Dining in the Clouds
The culinary scene in Graubunden rivals major European capitals. For a dinner that serves as a conversation piece, reserve a table at Memories by Sven Wassmer. Chef Wassmer holds a deep respect for alpine ingredients. Expect a minimalist, sophisticated dining journey that reflects the “memory” of the Swiss mountains on your plate. It is fine dining reimagined for the modern epicurean.
Stay at: Grand Resort Bad Ragaz
6. Restoration for the Soul
After a year of busy schedules, wellness is often the primary goal of a winter holiday. The Tamina Therme offers a thermal water experience that feels like an ancient sanctuary. These thermal baths are architecturally stunning and focused on deep relaxation. Or head to Vals for thermal springs straight from the ground. And of course, the thermal spa, 7132 Therme, which has become a place of pilgrimage for people interested in architecture and all things wellness. It is the perfect way to unwind and rejuvenate the body in a setting of pure tranquillity.
Stay at: Grand Resort Bad Ragaz, 7132 hotel
