Here’s what really happens to your body when you stop drinking.

Embracing sobriety has never been more popular! Whether you’re taking part in Sober October or considering a long-term alcohol-free journey, you might be curious about the health advantages of abstaining from alcohol.

Paul Beavis, CEO of Wild Idol, explains, “Reducing alcohol consumption is a key aspect of the wellness movement that has gained significant momentum in recent years. Drinking habits have evolved, and individuals are exploring fresh and unconventional ways to enjoy themselves, all while experiencing reduced social stigma surrounding abstention from alcohol. Events like Sober October or Dry January provide an excellent chance for people to reflect on their relationship with alcohol in a supportive cultural context.”

Wild Idol is a premium alcohol-free sparkling alternative that means you can still feel included and celebrate without compromising on these key benefits.

1. Enhanced Sleep Quality

If you value a good night’s rest, cutting out alcohol can significantly improve your sleep patterns. Without the influence of alcohol, you’ll experience more REM sleep, leaving you feeling rejuvenated and mentally sharp the next day. This boost in quality sleep also translates into an improved mood, increased energy levels, better concentration, and enhanced mental performance.

2. Reduced Caloric Intake

Alcohol often triggers overeating, amplifying food cravings and contributing to unnecessary calorie consumption. Wild Idol offers a low-calorie alternative at just 25 calories per glass, without the post-drinking cravings. By abstaining from alcohol, you’ll avoid these extra empty calories.

3. Healthier Skin

Abstaining from alcohol leads to better hydration, leaving both you and your skin feeling more refreshed. Without alcohol-induced dehydration, your skin’s natural moisture is retained, reducing parched and dry appearances. Additionally, the hormone responsible for water absorption in your body increases, leading to a healthier complexion. You may also notice a reduction in redness around your cheeks and nose, and improvements in skin conditions such as dandruff, eczema, or rosacea.

4. Financial Benefits

Drinking can be an expensive habit, with little to show for the money spent. Wild Idol suggests keeping track of the money saved from abstaining and investing it in monthly treats, holidays, or new hobbies. This not only boosts your bank balance but also enhances your overall well-being.

5. Improved Mental and Physical Health

Reducing alcohol consumption significantly lowers your risk of major diseases, including liver disease. Additionally, it promotes weight loss, lowers blood pressure, enhances vitamin absorption, and reduces headaches, all contributing to better overall health. While alcohol might provide a temporary boost in confidence, it alters brain chemicals, leading to feelings of anger, depression, and anxiety. Having more free time on your hands often encourages healthier habits like increased physical activity and exercise.

Taking a break from alcohol, even if it’s just for a few weeks, is always a good idea. With Wild Idol conveniently available in key restaurants and hotels across Dubai, you can party positively!

Where To Find Wild Idol:

Price: AED 185 Sparkling Rosé and Sparkling White

Wild Idol is now available to purchase at MMI retail stores including:

  • MMI Dubai Festival City

  • MMI Armada Jumeirah Lake Towers

  • MMI Jumeirah Golf Estates

  • MMI Dubai Harbour

  • MMI City Walk

  • MMI Sheikh Zayed Road

  • MMI IBN Battuta Mall

  • MMI The Greens (Onyx)

  • MMI Motor City

  • MMI Dubai Hills Mall

  • MMI Dubai Silicon Oasis

  • MMI Townsquare

Wild Idol is available at key restaurants and venues in Dubai including:

  • Address Beach Resort

  • Amazonico Dubai

  • Atlantis The Royal

  • BeefBar Dubai

  • BOCA

  • Caesars Palace Dubai

  • Caviar Kaspia

  • Four Seasons Jumeirah Beach

  • Gaia Dubai

  • Hyde Hotel Dubai

  • JA The Resort

  • Jumeirah Zabeel Saray Hotel

  • La Cantine Du Faubourg

  • La Petit BeefBar

  • Mandarin Oriental Jumeirah

  • Mott 32

  • Nammos Dubai

  • Park Hyatt

  • Pierchic

  • Saffron Boutique Hotel

  • SLS Hotel

  • Sumosan

  • The Guild

  • XO Club Dubai

  • 25 Hours Hotel

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