Wyndham unveils plans to added value for Franchisees


DUBAI – Wyndham Hotels & Resorts – the world’s largest hotel franchising company with approximately 9,200 hotels across more than 80 countries – outlined plans to advance its position as the world’s leading provider of select-service hotel brands before thousands of its franchisees at its first global conference as an independent hotel company.

With a focus on enhancing returns for its nearly 6,000 franchisees, the Company unveiled several initiatives designed to elevate its brands, deliver incremental resources to its owners, grow its presence and meet the needs of today’s travelers.

“As the world’s largest hotel franchisor, our commitment to making hotel travel possible for all starts with our franchisees,” said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. “Together, we are elevating our family of iconic brands through innovation in quality and design, operational efficiency, strategic growth and guest experience to shape not only the future of Wyndham but the legacy of our owners around the world.”

Following its strategic initiative to endorse all of its brands with the “by Wyndham” moniker – one of the largest name changes in the industry’s history – and the evolution of Wyndham Rewards, which brought about innovative, first-to-market partnerships such as DoorDash, Wyndham is leveraging new technology to expand its digital efforts to drive brand recognition and contribution and enhance the guest experience across its portfolio. The new initiatives will start to roll out in the US and will include:

• Wyndham Wi-Fi: Addressing the ongoing challenge of providing great guest Wi-Fi, Wyndham franchisees now have access to a new bundle of wireless and network services featuring high-quality hardware and equipment at lower costs called Wyndham Wi-Fi. Starting with the Company’s US portfolio, hoteliers will have access to best-in-class wireless and network equipment, a professional home page, superior Wi-Fi services with consistent signals capable of handling guests’ multi-screen needs, and one-stop shopping for support.

• Mobile First: To meet guests where they are – literally, in the palm of their hands – the Company will launch a new mobile app in the spring of 2020, offering streamlined bookings, account management, gamification, and exciting on-property features enabling guests to make the most of their stays. This intuitive, anticipatory app, initially available in the US, will also provide Wyndham Rewards members with personalized moments woven throughout their journey.

Wyndham continues to democratize travel by elevating the economy segment with distinct, meaningful experiences for guests – at an affordable price point – for some of its most iconic brands.


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