REDTAG, the Middle East’s leading value-fashion and homeware brand, is now accessible on Heraa Street and Al Jamea Plaza — shopping centres at the heart of Jeddah’s burgeoning economy and sociocultural scene
Jeddah, KSA: REDTAG, the Middle East’s favourite value fashion and homeware brand, has launched its flagship concept stores on Heraa Street and Al Jamea Plaza. The new launches are part of REDTAG’s ongoing expansion spree across the region, particularly in the Kingdom, where the value-fashion brand has grown into a household name in recent years.
Since its inception, REDTAG has prioritized its presence in the port city by the Red Sea. In addition to expanding its footprint in Jeddah, the value-fashion and homeware brand has also aligned its initiatives with the city’s developments. The latest store launches come as the city regains its dynamism on the economic and tourism front following the pandemic reopening.
“Jeddah is an economic gateway into the Kingdom. Over the years, it has witnessed steady growth across all socioeconomic axes. So, our continued expansion plan has assumed a strong Jeddah focus, as evident from the concurrent launch of two flagship outlets in the city. We chose Al Jamea Plaza and Heraa Street for their significance in the city’s social scene,” explained Shehbaz Shaikh, Chief Retail Officer, REDTAG.
The full-concept fashion and homeware store on Heraa Street occupies close to 2,000sq. m. The fashion-only concept store at Al Jamea Plaza spans approximately 1,000 sq. m floor space. Situated close to King Abdulaziz University, Jamea Plaza, is popular among shoppers, clocking 15,000 unique visits daily, on average.
In line with its long-standing tradition, REDTAG has a limited-period introductory Gift-Voucher-with-Purchase offer in both outlets. A purchase worth SAR 250 and above will entitle shoppers to a SAR-50 gift voucher redeemable across all outlets in Saudi. “New store launches are based largely on customer feedback. So, the inaugural offer is a way of welcoming the shoppers into the new stores — something that has become a tradition at REDTAG. I welcome shoppers to come and experience the newness, check out the Winter Collection, and witness the value we stand for,” added Shehbaz Shaikh.
Customer-centric expansion and offerings have defined REDTAG in recent years. The same strategy saw the brand launch hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were acknowledged by RetailME through the ‘Most Admired Brand Campaign of the Year’ award 2021.