Uganda Tourism Board Partners With Aviareps To Promote The Destination In The Middle East


AVIAREPS to serve as the destination marketing representative for the Uganda Tourism Board (UTB) in the Middle East

Dubai – United Arab Emirates -: The Uganda Tourism Board (UTB) is expanding its presence in the Middle East market with AVIAREPS, the leading marketing and communication agency with its experts in developing and shaping international tourism demand and spending. The representation came into effect since April 2021 and will optimize the local expertise and knowledge of AVIAREPS to perform marketing and PR activities in the Gulf countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

Uganda, known as ‘The Pearl of Africa’, is a reservoir of natural beauty and wildlife – home to half of the world’s remaining mountain gorilla population, the tallest mountain range in Africa, the world’s longest river the largest lake in Africa. Nile River cruises, luxury eco-lodges, primate safaris, canoeing, majestic waterfalls and national parks is among the many things it has to offer the visitors.

Lilly Ajarova, Uganda Tourism Board Chief Executive Officer, said, “We are delighted to partner with AVIAREPS for Uganda’s representation in the Middle East. We are optimistic that this partnership will help us achieve our objectives of increasing visitors from the Middle East to Uganda and increasing awareness of Uganda as a travel destination. The Pearl of Africa awaits for this market to witness the country’s rich culture and habitat in an immersive experience”.

Through targeted marketing, AVIAREPS will support Uganda’s goal of raising the country’s awareness as a year-round travel destination for visitors from the Gulf Countries for an immersive experience and promoting the tourist attractions.

“We are honored to have Uganda on board and trusting us to represent them in the Gulf region. We are excited and looking forward to promoting their vision of safety, sustainability, and environmental protection. ‘The Pearl of Africa’ has so much to offer, and we ensure that by utilizing our local knowledge and strong trade connections, we will achieve the goals together,” said Glenn Johnston, Vice President Middle East and Global Public Affairs.

For the remainder of 2021, a variety of marketing and promotional efforts, including campaigns centered on nature, family activities, luxury, and cultural experiences, are expected to be implemented.

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