Tourism Malaysia, a leading organization under the Malaysian Ministry of Tourism, Arts and Culture that is responsible for promoting the country as a preferred destination for travellers, has announced a joint promotional campaign with Etihad Airways, the national airline of the United Arab Emirates. The Visit Malaysia 2020 marketing campaign which has been developed to encourage tourism from Europe and the Middle East to Malaysia
The signing ceremony by Datuk Musa Hj. Yusof, Director General of Tourism Malaysia, and Hareb Almuhairy, Senior Vice President Destination and Leisure Management, Etihad Aviation Group in London at World Travel Market (WTM) 2019, one of the leading events for the travel and tourism industry in the world. The campaign aims to promote the enhanced connectivity between Malaysia and the Middle East in line with the goals of the country’s Visit Malaysia 2020 initiative
Etihad Airways began flying to Kuala Lumpur in 2007 and has since flown 2.7 million passengers to the Malaysian capital. Today, Etihad Airways operates a daily flight to Kuala Lumpur which is operated by the airline’s Boeing 787 Dreamliner
Datuk Musa Hj Yusof, Director General, Tourism Malaysia, commented: “The campaign aims to welcome tourists from Europe, Middle East and beyond to Malaysia as well as to promote Visit Malaysia 2020 initiative, which seeks to attract 30 million tourists and around AED 89 billion in tourism receipts by the year 2020
Malaysia is an attractive and diverse country for tourism, giving visitors the chance to explore experiences as varied as the cosmopolitan capital Kuala Lumpur, the stunning islands of Penang and Langkawi, prehistoric rainforests, and the UNESCO World Heritage site of Kinabula Park, amongst many other world-class attraction.